Getting Radically Customer Centric in Tech: SXSW Sessions to Attend
GETTING RADICALLY CUSTOMER CENTRIC IN THE TECH SPACE
Here are some SXSW sessions – by industry – that you may not want to miss to get
smarter about relevance through a customer-ﬁrst lens.
9:30 AM - 10:30 AM
AI on the Horizon: Challenges, Directions, Futures
Microsoft, backed by several studies, is here to analyze the potential
challenges associated with implementing artificial intelligence
across various societies, industries, economies, and people.
11:00 AM - 12:00 PM
B2A Marketing: Selling to the New AI Consumer
“The AI robot overlords are coming, and they have credit cards.”
Hear how marketing must be reimagined to cater to algorithms
and bots that now make people’s purchasing decisions.
5:00 PM - 6:00 PM
AI and Deep Learning Tech: Are We Ready?
One of Amazon’s scientists, a Congresswoman, and a former AI
advisor to the White House discuss the imminent policies that
stand to affect tech innovators and the government alike.
11SATURDAY MARCH 12th
12:30 PM - 1:30 PM
Virtual Crossroads: A Look at VR and Human Behavior
A panel including Facebook and Google will take a look at how the future
of virtual reality will expand, limit, and (in general) alter human behavior
in both a physical and emotional manner
From marketing to algorithms to interacting with holograms, burgeoning technologies are as exciting (and complex)
as ever. Here, our leaders highlight the sessions you shouldn’t miss if the future of tech-enabled consumer
experiences matters to you.
2:00 PM - 3:00 PM
Holograms and the Future of Lifestyle VR & AR
This is an interesting one. Have you ever thought about the impact
of human holograms on your industry? Come explore the
implications – and opportunities – presented by this novel medium.
14TUESDAY MARCH 15th
2:00 PM - 3:00 PM
Human-Centered Design in VR
The success of virtual reality strongly depends on our understanding of
human emotions and perception. With screens now around (instead of
in front) of us, what does immersive look like?