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Embracing
Iterative Design
         Mike Rohde
 Art Director – MakaluMedia, Inc.
   Blogger – Rohdesign Weblog
What is
  Iterative Design?
A step-by-step process for
solving design challenges.
Why Embrace Iteration?
Iteration lets you start
      somewhere.
Iteration reduces the
pressure for a “eureka.”
Iteration provides time
   to “brew”on ideas.
Design Iteration Ideas
Capture good ideas
   everywhere.
Write specs and key
details before sketching.
Defend your ideas –
write out defense notes.
Break projects into
  distinct phases.
Save major iterations.
Get feedback from
designers and others
Enjoy the process!
Blit Logo Design
    www.blit.com
Blit Logo: Sketches v1

  Many different
ideas, numbered

                                            Project details
    ...
Blit Logo: Sketches v2


Winning concepts
    didn’t appear
    until round 2
Blit Logo: B&W Concepts v1

   Again, I show
  Many different
ideas, numbered

                                           ...
Blit Logo: Color Concepts v1


For continuity I like
     to show B&W
     winners above
       with various
      color o...
Blit Logo: Final Logo Winner
UserScape Web
   Redesign
 www.userscape.com
UserScape Web Redesign: Sketch v1


Detailed notes
 embedded in
 the sketches

                                           ...
UserScape Web Redesign: Concept v0.1


   Pretty rough
     but getting
into the groove


                                ...
UserScape Web Redesign: Concept v1


Design is getting
 filled in a little
      bit better



                            ...
UserScape Web Redesign: Concept v2


More details
   added in
 each phase


                                              ...
UserScape Web Redesign: Concept v3


  Screenshots
     added in,
text tuned up


                                        ...
UserScape Web Redesign: Final Concept


     Finalized
     trial text

                                                  ...
Q+A
Mike Rohde
 MakaluMedia: www.makalumedia.com
Rohdesign Weblog: www.rohdesign.com
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Iteration provides time to “brew”on Embracing Iterative Design

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Iteration provides time
to “brew”on ideas.

Published in: Technology, Design
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  • Nice information and good sharing. Thanks for sharing this valuable information.
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  • @rohdesign a great many agile developers talk about iterative and incremental development strategies, but very few of them talk about UX design and how that integrates with system design. I wear the designer and developer hats at my job. I would like to hear UX designers talking about how they interact with developers and system architects to make usable applications.

    Most developers are not prevented from talking about development by an NDA. I am just not sure how many of them consider part of what they do to be design. I have run into a great many people who take 'design' to mean 'interface layout'. I once called TDD 'Test Driven Design' on a mailing list. This struck a nerve with quite a few people. I think my Freudian slip was telling on many levels.

    Most agilists call TDD a design tool anyway. I have spent a great deal of time trying to figure out how design, systems and UX, fits into Agile (particulary Scrum): http://geekswithblogs.net/rstackhouse/archive/2008/07/09/123691.aspx
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  • @rstackhouse Thanks! I have helped in a few web applications using these techniques, yes. Not sure why more web app developers don't talk about iterative design in their work, but I'm sure it's a big part for all designers of web apps. Maybe NDAs and such limit many of them from sating anything.
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  • This is great stuff. I was wondering. Have you ever participated in the design of a web application using iterative design techniques? I see a lot of designers out there making compelling websites. Yes, web content needs to be presented in a well organized and attractive fashion, but so too do web applications. I hear very few people talking about good web application design (Luke Wroblewski is the only one that comes to mind). I would argue that good web application design is even more important than good web site design. So why do designers usually ever only give examples showing marketing and branding pages?
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