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B L I T Z S C A L I N G
Book Trailer
You’re probably
familiar with the
prototypical 

Silicon Valley
startup story…
THE
STARTUP
STORY
Discover an incredible opportunity.
Discover an incredible opportunity.
Drop out of college.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money ...
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money ...
IT’S AN EXCITING AND INSPIRING STORY.
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
Because starting a company 

is only half the story.
THE
STARTUP
STORY
THE
SCALEUP
STORY
Many entrepreneurs try.
Many entrepreneurs try.
Few startups survive.
So when your startup survives, 

it feels like you’ve made it.
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or serv...
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or serv...
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
Obviously, you grow the company!
And yet, growing a
company is not so simple.
Because a company 

is a complex system.
Like all complex systems, a
company will react to growth 

in unexpected ways.
So when we talk about
scaling a business,

we’re not just talking 

about growing it.
So when we talk about
scaling a business,

we’re not just talking
about growing it.
We’re talking about
improving its abil...
So…
So…
What is the best strategy 

for scaling a business?
Traditionally, there have been 2 choices…
Traditionally, there have been 2 choices…
Efficient scaling
if you prioritize efficiency
Traditionally, there have been 2 choices…
if you prioritize speedif you prioritize efficiency
Fast scalingEfficient scaling
Traditionally, there have been 2 choices…
But here’s the thing,
But here’s the thing,
both strategies make 

the same assumption…
That you have
about your environment.
CERTAINTY
Predictable costs
Known competitors
Stable markets
But what do you do 

when the world changes?
How do you scale 

in the face of uncertainty?
!
Enter
B L I T Z S C A L I N G
BLITZ•SCALING
To be the first to reach critical scale.
A sudden, all-out effort.
BLITZ•SCALING
BLITZ•SCALING
Improving the ability 

to handle growth.
Blitzscaling is more than
just all-out growth…
Blitzscaling is prioritizing 

speed over efficiency
Blitzscaling is prioritizing 

speed over efficiency
in the face of uncertainty.
What does it mean to prioritize
SPEED over EFFICIENCY?
It means throwing out many of the
normal rules of business.
Careful planning
Cautious investment
Solving all problems
Careful planning
Cautious investment
Solving all problems
may end up being tossed aside in favor of…
Careful planning
Cautious investment
Solving all problems
Rapid guesstimates

Inefficient investment

Letting small fires ...
I’ve often said that
starting a company 

is like…
Jumping off a cliff
Jumping off a cliff 

and assembling a plane
Jumping off a cliff 

and assembling a plane
on the way down.
B L I T Z S C A L I N G
is like…
Assembling that plane faster
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
while still building the wings.
IT’S DO OR DIE
IT’S DO OR DIE
with either success or failure
in a remarkably short time.
Gut-wrenching
UNCERTAINTY
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Painful
DIFFICULTY
Why would you ever want to pursue
such a risky and unintuitive strategy?
If the prize is big enough,
If the prize is big enough,

and the competition is intense enough,
If the prize is big enough,

and the competition is intense enough,
blitzscaling becomes the
optimal strategy.
Now you know what blitzscaling is…
Prioritizing SPEED
in the face of UNCERTAINTY.
over EFFICIENCY
Now you know what blitzscaling is…
And now you have 3 strategies for scaling…
And now you have 3 strategies for scaling…
Fast 

scaling
Efficient 

scaling Blitzscaling
Well, there’s one more thing 

you should know…
are the new normal.
SPEED and
UNCERTAINTY
Often, the greater risk
for a growing business 

is to move
The world is changing 

faster and faster…
and the only way to thrive is to
accept the inevitability of change.
If you’re willing to
accept the risks
when others aren’t…
and learn how to
navigate those risks
responsibly…
you’ll be able to
move faster
than your competition…
AND RACE TO THE FUTURE.
For anyone who wants
to make better decisions
in an uncertain world
where speed is the
competitive advantage.
Get the book...
Blitzscaling: Book Trailer
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Blitzscaling: Book Trailer

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What is the secret to starting and scaling massively valuable companies?

Contrary to the popular narrative, it's not superhuman founders or savvy venture capitalists. Rather, it's that those companies have learned how to blitzscale.

Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the stage in a startup's life-cycle where the most value is created. It prioritizes speed over efficiency in an environment of uncertainty, and allows a company to go from "startup" to "scaleup" at a furious pace that captures the market.

Drawing on their experiences scaling startups into billion-dollar businesses, Hoffman and Yeh offer a framework for blitzscaling that can be replicated in any region or industry. Readers will learn how to design business models that support lightning-fast growth, navigate necessary shifts in strategy at each level of scale, and weather the management challenges that arise as their company grows.

Published in: Business
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Blitzscaling: Book Trailer

  1. B L I T Z S C A L I N G Book Trailer
  2. You’re probably familiar with the prototypical 
 Silicon Valley startup story… THE STARTUP STORY
  3. Discover an incredible opportunity.
  4. Discover an incredible opportunity. Drop out of college.
  5. Discover an incredible opportunity. Drop out of college. Gather a small team.
  6. Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage.
  7. Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage. Raise money from sage investors.
  8. Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage. Raise money from sage investors. And change the world.
  9. IT’S AN EXCITING AND INSPIRING STORY.
  10. IT’S AN EXCITING AND INSPIRING STORY. BUT
  11. IT’S AN EXCITING AND INSPIRING STORY. BUT
  12. IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE BUT
  13. IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE MISLEADING BUT
  14. IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE MISLEADING BUT
  15. Because starting a company 
 is only half the story. THE STARTUP STORY THE SCALEUP STORY
  16. Many entrepreneurs try.
  17. Many entrepreneurs try. Few startups survive.
  18. So when your startup survives, 
 it feels like you’ve made it.
  19. So when your startup survives, 
 it feels like you’ve made it. But if your startup develops 
 a successful product or service,
  20. So when your startup survives, 
 it feels like you’ve made it. But if your startup develops 
 a successful product or service,
 you’ll reach a point where there are
 more customers than you can serve.
  21. A. Grow the company B. Turn away customers What do you do? C. Cross your fingers
  22. A. Grow the company B. Turn away customers What do you do? C. Cross your fingers
  23. Obviously, you grow the company!
  24. And yet, growing a company is not so simple.
  25. Because a company 
 is a complex system.
  26. Like all complex systems, a company will react to growth 
 in unexpected ways.
  27. So when we talk about scaling a business,
 we’re not just talking 
 about growing it.
  28. So when we talk about scaling a business,
 we’re not just talking about growing it. We’re talking about improving its ability to handle growth.
  29. So…
  30. So… What is the best strategy 
 for scaling a business?
  31. Traditionally, there have been 2 choices…
  32. Traditionally, there have been 2 choices…
  33. Efficient scaling if you prioritize efficiency Traditionally, there have been 2 choices…
  34. if you prioritize speedif you prioritize efficiency Fast scalingEfficient scaling Traditionally, there have been 2 choices…
  35. But here’s the thing,
  36. But here’s the thing, both strategies make 
 the same assumption…
  37. That you have about your environment. CERTAINTY
  38. Predictable costs Known competitors Stable markets
  39. But what do you do 
 when the world changes?
  40. How do you scale 
 in the face of uncertainty? !
  41. Enter B L I T Z S C A L I N G
  42. BLITZ•SCALING To be the first to reach critical scale.
  43. A sudden, all-out effort. BLITZ•SCALING
  44. BLITZ•SCALING Improving the ability 
 to handle growth.
  45. Blitzscaling is more than just all-out growth…
  46. Blitzscaling is prioritizing 
 speed over efficiency
  47. Blitzscaling is prioritizing 
 speed over efficiency in the face of uncertainty.
  48. What does it mean to prioritize SPEED over EFFICIENCY?
  49. It means throwing out many of the normal rules of business.
  50. Careful planning Cautious investment Solving all problems
  51. Careful planning Cautious investment Solving all problems may end up being tossed aside in favor of…
  52. Careful planning Cautious investment Solving all problems Rapid guesstimates
 Inefficient investment
 Letting small fires burn may end up being tossed aside in favor of…
  53. I’ve often said that starting a company 
 is like…
  54. Jumping off a cliff
  55. Jumping off a cliff 
 and assembling a plane
  56. Jumping off a cliff 
 and assembling a plane on the way down.
  57. B L I T Z S C A L I N G is like…
  58. Assembling that plane faster
  59. Assembling that plane faster then strapping on and igniting a set of jet engines,
  60. Assembling that plane faster then strapping on and igniting a set of jet engines, while still building the wings.
  61. IT’S DO OR DIE
  62. IT’S DO OR DIE with either success or failure in a remarkably short time.
  63. Gut-wrenching UNCERTAINTY
  64. Gut-wrenching UNCERTAINTY High risk of FAILURE
  65. Gut-wrenching UNCERTAINTY High risk of FAILURE Painful DIFFICULTY
  66. Why would you ever want to pursue such a risky and unintuitive strategy?
  67. If the prize is big enough,
  68. If the prize is big enough,
 and the competition is intense enough,
  69. If the prize is big enough,
 and the competition is intense enough, blitzscaling becomes the optimal strategy.
  70. Now you know what blitzscaling is…
  71. Prioritizing SPEED in the face of UNCERTAINTY. over EFFICIENCY Now you know what blitzscaling is…
  72. And now you have 3 strategies for scaling…
  73. And now you have 3 strategies for scaling… Fast 
 scaling Efficient 
 scaling Blitzscaling
  74. Well, there’s one more thing 
 you should know…
  75. are the new normal. SPEED and UNCERTAINTY
  76. Often, the greater risk for a growing business 
 is to move
  77. The world is changing 
 faster and faster…
  78. and the only way to thrive is to accept the inevitability of change.
  79. If you’re willing to accept the risks when others aren’t…
  80. and learn how to navigate those risks responsibly…
  81. you’ll be able to move faster than your competition…
  82. AND RACE TO THE FUTURE.
  83. For anyone who wants to make better decisions in an uncertain world where speed is the competitive advantage. Get the book today

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