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LOVEHow to EARN your audience’s attention without spending a fortune.Rand FishkinCEO, SEOmoz           http://bit.ly/cantb...
TRUE LOVE
TRUE LOVE
TRUE LOVE
TRUE LOVE
TWO TRUTHSABOUTTRUE LOVE
1. IT LASTS.2. IT CAN’T BE BOUGHT.
LET’S TALK ABOUTBUYING YOURCUSTOMER’S LOVE
CLICK DISTRIBUTIONIS YOUR MONEY BUYING THERIGHT THINGS?
ONLY 18% OF CLICKS GO HERE 82% GO HERE
*Via Forrester’s Interactive Marketing 2012 Report
COST OF ACQUISITIONSAVE ON MARKETING.INVEST IN INNOVATION.
CUSTOMER LOYALTYWILL PAID LOVE STAYBY YOUR SIDE?
http://www.hotbikeweb.com/features/0701_hbkp_american_machine_foundry/viewall.htmlhttp://www.flickr.com/photos/jimsk/12813...
1. IT LASTS.2. IT CAN’T BE BOUGHT.3. YOU’VE GOTTA EARN IT.
“”                        “”Content   Search    Social   Community   Email   CRO
CONTENT
1.http://www.seomoz.org/beginners-guide-to-seo
2.
3.
4.
4.
5.
SEARCH
6.
7.
8.
9.
9.
10.
11. From Avinash Kaushik’s post: http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/
SOCIAL
12.
13.On Twitter, links between text seems to get the highest CTR & retweet ratio vs. links w/ other @mentions, hashtags, etc.
14.                                                        vs.http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marke...
15.
COMMUNITY
16.
17.
18.
EMAIL
19.http://www.returnpath.com/resource/your-path-to-the-inbox/
20.
CRO
21.http://blogs.hbr.org/cs/2012/10/the_presentation_mistake_you_d.html - “Presenter’s Paradox”
22.
22.http://www.conversion-rate-experts.com/seomoz-case-study/
1. IT LASTS.2. IT CAN’T BE BOUGHT.3. YOU GOTTA EARN IT.4. YOU CAN DO IT.
@randfish                            moz.com/rand                            rand@seomoz.orghttp://bit.ly/cantbuylove
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
*Via Forrester’s Interactive Marketing 2012
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*Via Forrester’s Interactive Marketing 2012 Can't Buy Me Love

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*Via Forrester’s Interactive Marketing 2012 Report

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