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YOU ARE IN THE RIGHT
PLACE IF YOU...
1. Struggle to manage an overwhelming amount of tasks
2. Need a process that allows y...
“64% of all marketers are
spending 6 hours or more
per week on social media.”
Source: Social Media Examiner
Why Use Social...
Source: Marketo
“91% of the Most
Successful Users
Agree That Marketing
Automation is “Very
Important” to the
Overall Succe...
Facebook
Twitter
Pinterest
Instagram
Social Networks We’re
Focused on Today:
GOOD
Automation
BAD
Automation
Provide content that you believe
your audience will love
Never post content that you
haven’...
Use Automation to Post
at the Ideal Times
Know When Your Audience is Spending Time Online
● Google Analytics
● Facebook Insights
● Twitter Analytics
● Tailwind Suggested Times
Dive Into
the Data
True Social Metri...
9
STOP waking up at all hours
of the night just to get your
post seen!
Automate And
Solve Your
Time-Zone
Problems
Automate a mix of content types and
evenly space them out. Spice it up!
Automate a mix of content
types
11
Post Planner and Tailwind
are fantastic tools for this.
Use the Right
Tools to Share
Your Content
Stop dragging and dropping.
Let the tool do the heavy
lifting for you.
Create the
Perfect Mix
of Content
Add in Content Th...
3 Keys to a Perfect
Social Media Post
Be Engaging
“Emoticons receive 33% more
comments, are shared 33% more
often, and are liked 57% more
than Facebook posts wi...
Get Visual
A recent study by Simply
Measured found that,
“60% of brand posts include
photos, which make up 80% of
their pa...
Make it Findable
Use Hashtags!
“Tweets with hashtags average
20% more engagement than
those without.”
Source: Simply Measu...
“Evergreen content” never gets outdated and provides
value to your audience - no matter when you post it.
Automate Your Ev...
Don’t let your great content go to
waste or get stale. Keep it in front
of a whole new audience!
Evergreen Content
Should ...
Your audience never has sick days or
goes on vacation, neither should your
content.
Schedule Your
Posts Before You
Go on V...
Set up automation between an action and a
social network . You can do this through
IFTTT (If This Then That).
Here are a f...
ARCHIE
Choose Instagram as the trigger
channel and “any new photo” as
the trigger.
01
02
03
Share Your Instagram
Photos on...
ARCHIE
The IFTTT Instagram
to Twitter Recipe
IFTTT
ARCHIE
Use an IFTTT recipe to save your
favorite links to a Google Spreadsheet
for future use.
Curate Content in
Spreadshe...
ARCHIE
Set Twitter as the trigger channel
and “New Tweet From Search” as
the trigger.
01
02
03
Receive Notifications
About...
ARCHIE
Create the list on Twitter.01
02
03
Add People to
Twitter Lists
Next, choose “Twitter” as the trigger
channel and “...
ARCHIE
If you’re a blogger, you know that
promoting your blog post on social media
is a crucial step.
Share New Blog Post
...
Set “Twitter” as the trigger channel
and “New tweet from search” as
the trigger.
01
02
03
Direct People to Your
Main Twitt...
Create a Twitter list of people who are
talking about a specific topic and using a
specific hashtag.
Build a Twitter List
...
Search through the archive01
02
03
Save Tweets To
Google Spreadsheets
Make sure you don’t tweet the same
thing twice
Save ...
Any photo you like on Instagram will
automatically download to the folder
you specify in Dropbox.
Save the Instagrams
you ...
Schedule Posts
Within Google
Calendar
For this you will need a separate
Google calendar.
01
02
As soon as you have it set ...
Share Your Pinterest
Pins on Other
Networks Select “Pinterest” and either “New
Pin On Your Board” or “You like a
pin” as t...
Sign up for:
Automate Your Social
Media Monitoring
• Mention
• Cyfe
• Rival IQ
and let them do the scouring work for you!
Respond and Engage in Real-Time
Listen to What’s
Said About Your
Business
Use analytics to guide your strategy
Keep an eye on
what’s working -
and what’s not.
Stay up to date on popular or trending hashtags and
incorporate them into timely posts.
Keep an Eye On
Trending Hashtags
● Monitor Trending (HOT!) Hashtags
● Leverage Hashtags to Find Your
Audience
● Join Conversations in Your Niche and
Indust...
Find and plan trending content in
Post Planner!
Automate Your
Content Search
Process
Search, Plan and Post
Find Proven
Content for Your
Industry or Niche
You can also find relevant content for Pinterest
through the Tailwind Content Discovery feature.
New cool tool called Trib...
● NextScripts (SNAP)
● IFTTT
● OnlyWire
● Social Media Auto Publish
Tools to Publish Blog
to Social Media
The key to successful automation – interact, engage and be YOU!
Automate But Maintain a
Live Presence to Respond
Read the articles you’re sharing and make
sure they are relevant to your brand.
Always Read the
Messages You
Schedule
Add context around the content.
Add a Personal Touch to
Scheduled Messages
Whether you’re a small/local company or
big brand - be personable and accessible.
Be Human
Know what is being said about you and
respond in real-time.
Set Up Notifications
to Monitor and
Manage Company
and Employe...
Use Google’s “Me on the Web” tool.
Stay Up to-Date
With Important
Alerts
You can automate posts, comments,
replies, and even direct messages.
Don’t do it!
Don't Automate
Everything
Although it may seem that automatic direct
messages or automated tweets in
conversations can save a lot of time, they hurt...
Scheduling too far in advance makes it very easy to
forget what you’re sharing. By the time your content is
shared, it may...
On the opposite end, be ready to jump in and
turn off your automation if there is a tragedy
in the news.
While Automating,...
Each social network is different and deserves a
different approach.
Don't Automate the
Same Content to Each
Social Network
We love the platforms for their differences -
pay attention to what works for each!
Optimize each post
for the different
p...
If your customer is experiencing problems with
your product, the last thing they want is to receive
an automatic response ...
Listen and respond to your users when they
have problems.
● TwitLonger when you need more than 140
characters
● Jump on a ...
Automation can significantly boost engagement and
efficiency, but use it wisely.
Remember to Use
Automation WISELY!
Simply Measured Case Study
of Post Planner Growth
How to Use
Automation
to Grow Your
Facebook Page
by 193%
http://bitly.co...
Schedule Pins, Discover Content, Analyze Results
Get a Free Month of
Tailwind, a Pinterest
Marketing Developer
Partner
bit...
Whether you’re a small/local company
Whether you’re a small/local company
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Whether you’re a small/local company or
big brand - be personable and accessible.
Be Human

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