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video content, slide
content, audio
content, list content,
infographics content
ToPCoNtEnT
Copyright Boomylabs 2011-2013
WhO Is UsInG WhIcH MeDiA?
ViDeO
StAtS
15%Of PoStS
InClUdE
ViDeO
79% Of BlOgS UsE ViDeO
GaRy VaYnErChUk
MaRtIn ShErViNgToN
NeIl FeRrEe
ViDeO KiNgS
1
23
AuDiOStAtS
4%Of PoStS
InClUdE
AuDiO
30% Of BlOgS UsE AuDiO
AuDiO KiNgS
1
23
FrEd WiLsOn
AmY PoRtErFiElD
MiChAeL StElZnEr
SlIdEs
StAtS
Of PoStS
InClUdE
SlIdEs
40% Of BlOgS UsE SlIdEs
3%
SlIdE KiNgS
=1
JeFf BuLlAs
JoE PuLiZzI
RiC DrAgOn
LeE OdDeN
NeIl FeRrEe
LiStSStAtS
Of PoStS
InClUdE
LiStS
99% Of BlOgS UsE LiStS
57%
LiSt KiNg&QuEeN
=1
3
HeIdI CoHeN
IaN cLeArY
AmY PoRtErFiElD
GrApHiCs
StAtS
20%Of PoStS
InClUdE
GrApHiCs
81% Of BlOgS UsE GrApHiCs
GrApHiCs
1
2
3
KiNgIaN ClEaRy
MiChElE SmOrGoN
BuFfEr ApP
WaNt
KiNg?
To Be
Copyright Boomylabs 2011-2013
WaNt YoUr BlOg AnAlYzEd?
“LiKe” tHiS
sLiDeDeCk oN
sLiDeShArE
lEaVe a cOmMeNt
wItH yOuR bLoG ...
CoNtEnT
ToP
Copyright Boomylabs 2011-2013
BlOgS vS CoNtEnT (PoStS)
(78.6%) oF BlOgS uSe vIdEo, BuT
oNlY 14.7% oF pOsTs iNcLuDe vIdEo
LeT’S
ExPlOrE
Copyright Boomylabs 2011-2013
%age of posts
including video
%age of posts
including audio
tagged Listly
lists linking to
2...
Copyright Boomylabs 2011-2013
Blog
Personality
http://jeffbullas.com
Jeff Bullas
http://kissmetrics.com
Hiten Shah & Neil Pa...
Vs
CoMpArE & LeArN
LeEAnDy
NaMeS
BiG
BrYaN EiSeNbErGAmBeR NaSlUnD
JeFf JaRvIsSoCiAl MeDiA ExPlOrEr
LiZ StRaUsSPaMeLa WiLsOn
BeTh KaNtErBaRrY FeLdMaN
ChRiStOpHeR PeNnBrIaN SoLiS
ShElLy KrAmErJeReMiAh OwYaNg
BuFfErApP.cOmAnN HaNdLeY
SeArChEnGiNeLaNd.CoMClIcKz.CoM
SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM
DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm
HeIdI CoHeNGiNi DiEtRiCh
JoE PuLiZzIJaY BaEr
BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm
SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm
CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM
HuBsPoT.CoMKiSsMeTrIcS.CoM
MaCk CoLlIeRJeFf BuLlAs
FrEd WiLsOnDeNiSe WaKeMaN
LiLaCh BuLlOcKGaRy VaYnErChUk
TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN
PaM MoOrENeIl FeRrEe
AmY PoRtErFiElDSaRaH ArRoW
ChRiS BrOgAnCc ChApMaN
MyCmGr.cOmGuY KaWaSaKi
MaRi SmItHDaViD MeErMaN ScOtT
LeE OdDeNJuRe KlEpIc
StAnFoRd SmItHSaM FiOrElLa
GeOfF LiViNgStOnDiNo DoGaN
MiTcH JoElJaMeS ChArTlAnD
RiC DrAgOnIaN ClEaRy
FrItHjOf PeTsChElEiTMiChElE SmOrGoN
JeNnIfEr OlNeYStEaMfEeD.CoM
AnDy CrEsToDiNaTeD RuBiN
JoSePh OlEwItZMaLhAr BaRaI
JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo
Nick Kellet
nick@list.ly
@nickkellet
Original Posts:
http://blog.list.ly/2013/07/22/what-
can-a-content-audit-of-22-top-bl...
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Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

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70+ top blogs analyzed including:

Jeff Bullas
Hiten Shah & Neil Patel
Mack Collier
Brian Clark
Brian Halligan & Dharmesh Shah
Mark Schaefer
Neal Schaffer
Jay Baer
Heidi Cohen
John Jantsch
Joe Pulizzi
Michael Stelzner
Darren Rowse
Gini Dietrich
Mike Allton
Brian Rice / Dan Criel
Robin Carey
Ann Handley
Clickz
Danny Sullivan
Leo Widrich & Joel Gascoigne
Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com Joseph Olewitz
Malhar Barai
John Nieuwenburg
Ian Cleary
Frithjof Petscheleit
Jennifer Olney
Andy Crestodina
Michele Smorgon
Andrea - Ipnostudio
Ric Dragon
DJ Thistle / Daniel Hebert / Gerry Michaels
Ted Rubin
Dino Dogan
Geoff Livingston
Mitch Joel
James Chartand
Stanford Smith
Sam Fiorella
Jure Klepic
Lee Odden
Mari Smith
David Meerman Scott
Amy Porterfield
Guy Kawasaki
C.C. Chapman
Chris Brogan
Tim McDonald
Denise Wakeman
Gary Vaynerchuk
Fred Wilson
Martin Shervington
Sarah Arrow
Lilach Bullock
Pam Moore
Meghan M Biro
Neil Ferree
Shelly Kramer
Barry Feldman
Brian Solis
Jeremiah Owyang
Christopher Penn
Beth Kanter
Jason Falls / Jason Spooner / Nichole Kelly
Amber Naslund
Bryan Eisenberg
Liz Strauss
Jeff Jarvis
- Pamela Wilson

Published in: Technology, Business

Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

  1. video content, slide content, audio content, list content, infographics content ToPCoNtEnT
  2. Copyright Boomylabs 2011-2013 WhO Is UsInG WhIcH MeDiA?
  3. ViDeO StAtS 15%Of PoStS InClUdE ViDeO 79% Of BlOgS UsE ViDeO
  4. GaRy VaYnErChUk MaRtIn ShErViNgToN NeIl FeRrEe ViDeO KiNgS 1 23
  5. AuDiOStAtS 4%Of PoStS InClUdE AuDiO 30% Of BlOgS UsE AuDiO
  6. AuDiO KiNgS 1 23 FrEd WiLsOn AmY PoRtErFiElD MiChAeL StElZnEr
  7. SlIdEs StAtS Of PoStS InClUdE SlIdEs 40% Of BlOgS UsE SlIdEs 3%
  8. SlIdE KiNgS =1 JeFf BuLlAs JoE PuLiZzI RiC DrAgOn LeE OdDeN NeIl FeRrEe
  9. LiStSStAtS Of PoStS InClUdE LiStS 99% Of BlOgS UsE LiStS 57%
  10. LiSt KiNg&QuEeN =1 3 HeIdI CoHeN IaN cLeArY AmY PoRtErFiElD
  11. GrApHiCs StAtS 20%Of PoStS InClUdE GrApHiCs 81% Of BlOgS UsE GrApHiCs
  12. GrApHiCs 1 2 3 KiNgIaN ClEaRy MiChElE SmOrGoN BuFfEr ApP
  13. WaNt KiNg? To Be
  14. Copyright Boomylabs 2011-2013 WaNt YoUr BlOg AnAlYzEd? “LiKe” tHiS sLiDeDeCk oN sLiDeShArE lEaVe a cOmMeNt wItH yOuR bLoG UrL wE’lL AuDiT yOuR lAsT 25 bLoG pOsTs FoR FrEe IS THIS YOU
  15. CoNtEnT ToP
  16. Copyright Boomylabs 2011-2013 BlOgS vS CoNtEnT (PoStS) (78.6%) oF BlOgS uSe vIdEo, BuT oNlY 14.7% oF pOsTs iNcLuDe vIdEo
  17. LeT’S ExPlOrE
  18. Copyright Boomylabs 2011-2013 %age of posts including video %age of posts including audio tagged Listly lists linking to 25 posts %age of posts including docs %age of posts including graphics %age of posts including lists%age of posts including slides OnE BlOg : ExPlAiNeD http://smatoku.info/ nickkellet/content-trumps-what- can-a-content-audit-of-22-top- blogs-teach-you MoRe InFo
  19. Copyright Boomylabs 2011-2013 Blog Personality http://jeffbullas.com Jeff Bullas http://kissmetrics.com Hiten Shah & Neil Patel http://mackcollier.com Mack Collier http://copyblogger.com Brian Clark http://hubspot.com Brian Halligan & Dharmesh Shah http://businessesgrow.com Mark Schaefer http://maximizesocialbusiness.com Neal Schaffer http://convinceandconvert.com Jay Baer http://heidicohen.com Heidi Cohen http://ducttapemarketing.com John Jantsch http://contentmarketinginstitute.com Joe Pulizzi http://socialmediaexaminer.com Michael Stelzner http://problogger.net Darren Rowse http://spinsucks.com Gini Dietrich http://thesocialmediahat.com Mike Allton http://business2community.com Brian Rice / Dan Criel http://socialmediatoday.com Robin Carey http://marketingprofs.com Ann Handley http://clickz.com Clickz http://searchengineland.com Danny Sullivan http://bufferapp.com Leo Widrich & Joel Gascoigne http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller www.intentionalgrowth.com Joseph Olewitz http://malharbarai.com Malhar Barai http://w5coaching.com/blog John Nieuwenburg http://razorsocial.com Ian Cleary http://tweet4ok.com Frithjof Petscheleit http://changeyourgamebealeader.com Jennifer Olney http://orbitmedia.com Andy Crestodina http://socialmedia-max.com Michele Smorgon http://ipnostudio.com Andrea - Ipnostudio http://dragonsearchmarketing.com Ric Dragon http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels http://www.tedrubin.com Ted Rubin http://diyblogger.net Dino Dogan http://geofflivingston.com Geoff Livingston http://www.twistimage.com Mitch Joel http://menwithpens.ca James Chartand http://pushingsocial.com Stanford Smith http://senseimarketing.com Sam Fiorella http://jureklepic.com Jure Klepic http://www.toprankblog.com Lee Odden http://marismith.com Mari Smith http://webinknow.com David Meerman Scott http://amyporterfield.com Amy Porterfield http://blog.guykawasaki.com Guy Kawasaki http://cc-chapman.com C.C. Chapman http://chrisbrogan.com Chris Brogan http://mycmgr.com Tim McDonald http://denisewakeman.com Denise Wakeman http://garyvaynerchuk.com Gary Vaynerchuk http://avc.com Fred Wilson http://martinshervington.com Martin Shervington http://sarkemedia.com Sarah Arrow http://socialable.co.uk Lilach Bullock http://pammarketingnut.com Pam Moore http://talentculture.com Meghan M Biro http://www.ferreemoney.com/ Neil Ferree http://v3im.com Shelly Kramer http://feldmancreative.com/ Barry Feldman http://briansolis.com Brian Solis http://web-strategist.com/blog Jeremiah Owyang http://christopherspenn.com Christopher Penn http://bethkanter.org Beth Kanter http://socialmediaexplorer.com Jason Falls http://brasstackthinking.com Amber Naslund http://bryaneisenberg.com Bryan Eisenberg http://successful-blog.com Liz Strauss http://buzzmachine.com Jeff Jarvis http://www.bigbrandsystem.com Pamela Wilson http://unmarketing.com Scott Stratten http://firstfoundation.ca Jackson Middleton http://scottdawson.ca Scott Dawson 6 oF 72 BlOgS/FaCeS http://list.ly/list/6FiLiNkS To BlOgS -
  20. Vs CoMpArE & LeArN LeEAnDy
  21. NaMeS BiG
  22. BrYaN EiSeNbErGAmBeR NaSlUnD
  23. JeFf JaRvIsSoCiAl MeDiA ExPlOrEr
  24. LiZ StRaUsSPaMeLa WiLsOn
  25. BeTh KaNtErBaRrY FeLdMaN
  26. ChRiStOpHeR PeNnBrIaN SoLiS
  27. ShElLy KrAmErJeReMiAh OwYaNg
  28. BuFfErApP.cOmAnN HaNdLeY
  29. SeArChEnGiNeLaNd.CoMClIcKz.CoM
  30. SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM
  31. DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm
  32. HeIdI CoHeNGiNi DiEtRiCh
  33. JoE PuLiZzIJaY BaEr
  34. BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm
  35. SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm
  36. CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM
  37. HuBsPoT.CoMKiSsMeTrIcS.CoM
  38. MaCk CoLlIeRJeFf BuLlAs
  39. FrEd WiLsOnDeNiSe WaKeMaN
  40. LiLaCh BuLlOcKGaRy VaYnErChUk
  41. TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN
  42. PaM MoOrENeIl FeRrEe
  43. AmY PoRtErFiElDSaRaH ArRoW
  44. ChRiS BrOgAnCc ChApMaN
  45. MyCmGr.cOmGuY KaWaSaKi
  46. MaRi SmItHDaViD MeErMaN ScOtT
  47. LeE OdDeNJuRe KlEpIc
  48. StAnFoRd SmItHSaM FiOrElLa
  49. GeOfF LiViNgStOnDiNo DoGaN
  50. MiTcH JoElJaMeS ChArTlAnD
  51. RiC DrAgOnIaN ClEaRy
  52. FrItHjOf PeTsChElEiTMiChElE SmOrGoN
  53. JeNnIfEr OlNeYStEaMfEeD.CoM
  54. AnDy CrEsToDiNaTeD RuBiN
  55. JoSePh OlEwItZMaLhAr BaRaI
  56. JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo
  57. Nick Kellet [email protected] @nickkellet Original Posts: http://blog.list.ly/2013/07/22/what- can-a-content-audit-of-22-top-blogs- teach-you/ http://blog.list.ly/2013/07/15/its- takes-two-to-social-infographic- video-slides-audio/ http://smatoku.info/nickkellet/ top-content-vs-video-audio-vs-slides- vs-lists-vs-graphics http://blog.list.ly/2013/07/30/big- names-top-content-video-audio- slides-lists-infographics/ ThE EnD istly ThE EnD
www.ka4alka-ua.com

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