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THE STATE OF

The Maker Movement

in Brazil
Manoel Lemos
Founder @ Fazedores.com
Partner @ Redpoint e.ventures
#MakerMovBr
HI! ;-)
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoelle...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
THIS IS NOT A MAKER FAIRE!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@l...
RIO’S CARNAVAL IS THE RESULT OF
A FULL YEAR OF MAKER’S WORK
SXSW 2015 • Austin, TX • The State of The Maker Movement in Br...
CAMPUS PARTY
THE GEEK’S CARNAVAL
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • ma...
BOTTLED LIGHT
BY A LOCAL GEARLOOSE
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • ...
WE ALL LOVE AND DO
GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoe...
WE ALL LOVE AND DO
GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoe...
THE INTERNET IS A SUPER
SOCIAL PHENOMENON
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel L...
OPEN SOURCE SOFTWARE IS
LARGELY ADOPTED
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lem...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
Dual Layer PCB

cm2
US$0.70 US$0.08 8.75 x
Raspberry Pi

Model B+
US$80.00 US$28.30 2.82 x
Cubify Cube

3D Printer
US$2,16...
BRAZIL IS NOT FOR BEGINNERS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
THE ECOSYSTEM IS
EMERGING FAST
e-Commerce Startup
Spaces
Education Content Community
Events
SXSW 2015 • Austin, TX • The S...
LOCAL TROUBLEMAKERS DEDICATING
THEIR LIFES TO THE MAKER MOVEMENT
SXSW 2015 • Austin, TX • The State of The Maker Movement ...
SOME PROJECTS STARTS TO
GAIN LOTS OF ATTENTION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Man...
AND EVEN THE GOVERNMENT IS
MAKING THEIR MOVES
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Mano...
HACKERSPACES, MAKERSPACES
& FABLABS EXPLOSION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Mano...
PEOPLE BELIEVE IT IS VERY
IMPORTANT FOR THE COUNTRY
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • B...
BUT… WE’RE STILL IN THE EARLY
DAYS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com ...
SOURCES
• https://www.flickr.com/photos/marcosuk/3192059946

• http://www.youtube.com/watch?v=tGtJ5U_eeIU

• http://www.ent...
ECOSYSTEM PLAYERS,
TROUBLEMAKERS AND PROJECTS
• http://cncbrasil.ind.br 

• http://embarcados.com.br 

• http://fablabbras...
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The State of The Maker Movement in Brazil - SXSW 2015

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Presentation I did at SXSW 2015 about The State of The Maker Movement in Brazil. Understand why the maker movement can be huge in Brazil, what is dragging us down and the great news on the ecosystem. Know some of the key players in the local maker scene and join the crew!

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The State of The Maker Movement in Brazil - SXSW 2015

  1. 1. THE STATE OF
 The Maker Movement
 in Brazil Manoel Lemos Founder @ Fazedores.com Partner @ Redpoint e.ventures #MakerMovBr
  2. HI! ;-) SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 DIY electronics & computing @ 80's Computer Engineering @ 90's SUPER COMPUTING UNIX ADMIN WEBMASTER Serial Entrepreneur @ 2000’s MOBILE 2000 SW FACTORY 2004 SOCIAL MEDIA 2006 Chief Digital Officer @ 2009-2014 Angel Investor @ 2011-2014 MEDIA & ENTERTAINMENT Dad! Maker & Founder
 @ 2013 Venture Capitalist @ 2014 Again!
  3. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 The Maker Movement
 can be #huge in Brazil
  4. THIS IS NOT A MAKER FAIRE! SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #social #makers IT’S A SAMBA SCHOOL WORKSHOP #love
  5. RIO’S CARNAVAL IS THE RESULT OF A FULL YEAR OF MAKER’S WORK SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #social #makers #party
  6. CAMPUS PARTY THE GEEK’S CARNAVAL SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #techies #makers #passion
  7. BOTTLED LIGHT BY A LOCAL GEARLOOSE SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #local #inventors #creativity
  8. WE ALL LOVE AND DO GAMBIARRAS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #natural #tinkerers #need
  9. WE ALL LOVE AND DO GAMBIARRAS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #natural #tinkerers #need
  10. THE INTERNET IS A SUPER SOCIAL PHENOMENON SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #socialize #collaborate 110M Internet Users 54% penetration 278M Mobile Connections 135% penetration 3.8h Social Media Time Spent daily 2.9MBPS Average Internet Connection Speed 6.51% Instagram Traffic 70.5M Facebook Users #4 #4 #4 #3 #2 #25
  11. OPEN SOURCE SOFTWARE IS LARGELY ADOPTED SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #free #software #gov
  12. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Unfortunately we are not there yet!
  13. Dual Layer PCB
 cm2 US$0.70 US$0.08 8.75 x Raspberry Pi
 Model B+ US$80.00 US$28.30 2.82 x Cubify Cube
 3D Printer US$2,166.00 US$599.00 3.61 x iPhone 6 Plus
 128GB US$1,637.00 US$949.00 1.72 x HAVE YOU EVER HEARD ABOUT “CUSTO BRASIL” OR “BRAZIL COST”? SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  14. BRAZIL IS NOT FOR BEGINNERS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Days to open a company (full documentation) 5 to 100 Hours necessary to pay taxes 2,600 Tax rules in a year 11,500 Documents necessary to complete a home equity loan 40 Labor costs (highest in the planet) 57.56%
  15. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 But, there are #good_things happening in Brazil
  16. THE ECOSYSTEM IS EMERGING FAST e-Commerce Startup Spaces Education Content Community Events SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  17. LOCAL TROUBLEMAKERS DEDICATING THEIR LIFES TO THE MAKER MOVEMENT SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Gabi Agustini Luciano Ramalho ENTREPRENEUR CNC FABLAB THINKER HACKER ARDUINO PYTHON Claudio Olmedo ACTIVIST OPEN HARDWARE Felipe “Juca” Sanches ACTIVIST 3D PRINTING RETRO COMPUTING Luis Leão MAKER INTERACTIVE ARTIST COMMUNITY LEADER Jefferson Simões
  18. SOME PROJECTS STARTS TO GAIN LOTS OF ATTENTION SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 XMobots Protoptimus Garagino Kit IoTMetamaquina 2 CNC Brasil INDUSTRIAL ROBOTS DRONES LOW COST ARDUINOS CNC MACHINESDEVELOPMENT KITS3D PRINTERS
  19. AND EVEN THE GOVERNMENT IS MAKING THEIR MOVES SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Hardware Startups 12 Open FabLabs
  20. HACKERSPACES, MAKERSPACES & FABLABS EXPLOSION SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 2009 2010 2011 2012 2013 2014 2015 51 36 23 10 6 11
  21. PEOPLE BELIEVE IT IS VERY IMPORTANT FOR THE COUNTRY SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 None Little Important Very important 74% 34% 2% 1%
  22. BUT… WE’RE STILL IN THE EARLY DAYS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Not developed at all Very poorly developed Poorly developed Under development Well developed Very well developed 0% 3% 44% 23% 22% 7%
  23. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Every challenge is an #opportunity in a huge potential market!
  24. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 The
 Maker Movement
 in Brazil
 is a movement
 #in_the_making!
  25. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Vamos #fazer juntos!
  26. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Let’s #make together!
  27. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Thank You! Obrigado! [email protected] manoellemos.com @mlemos
  28. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 JESSICA MCDONALD, DIRECTOR OF MARKETING COMMUNICATIONS
 Can Fandoms Fix Tech's Gender Gap?
 Sunday, March 15 @ 11:00AM - 12:00PM Room 6AB - Austin Convention Center NATHAN SEIDLE, CEO SPARKFUN ELECTRONICS
 Why Patents Are Killing Innovation Sunday, March 15 @ 12:30PM - 12:45PM Ballroom C - Austin Convention Center FREE & OPEN TO THE PUBLIC! Soldering Workshops
 SXCreate Tent #swags
  29. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 .com
  30. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0 References
  31. SOURCES • https://www.flickr.com/photos/marcosuk/3192059946 • http://www.youtube.com/watch?v=tGtJ5U_eeIU • http://www.entrecoisas.com.br/2014/08/gambiarras-made-in-brasil.html • http://somentecoisaslegais.com.br/curiosidades/7-gambiarras-mais-comuns-da-familia-brasileira • http://commons.wikimedia.org/wiki/File:Barrac%C3%A3o_da_Escola_de_Samba_de_S %C3%A3o_Paulo,_Unidos_de_S%C3%A3o_Lucas.jpg • https://www.flickr.com/photos/campuspartybrasil/16444047962 • http://www.bbc.co.uk/portuguese/noticias/2013/08/130813_lampada_garrafa_gm • https://endeavor.org.br/8-mitos-e-verdades-sobre-o-empreendedorismo-no-brasil/ • http://exame.abril.com.br/economia/noticias/brasil-lidera-ranking-de-impostos-sobre- trabalhadores • http://www.valor.com.br/empresas/3891150/prefeitura-de-spaulo-lanca-nesta-semana-edital- para-12-novos-fablab • http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use • http://www.statista.com/statistics/272933/distribution-of--traffic-by-country/ • https://www.flickr.com/photos/laura_nk/16385001867/in/photostream/ • http://softwarelivre.org/fisl14/blog/voce-ja-acessou-nossa-galeria-de-fotos SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  32. ECOSYSTEM PLAYERS, TROUBLEMAKERS AND PROJECTS • http://cncbrasil.ind.br • http://embarcados.com.br • http://fablabbrasil.org • http://fazedores.com • http://garoa.net.br • http://filipeflop.com.br • http://makers.net.br • http://olabi.co • http://robocore.net • http://iot.telefonicabeta.com/ • http://www.protoptimus.com.br/ • http://www.xmobots.com/ • http://www.labdegaragem.org/loja/garagino-4.html • http://metamaquina.com.br/ • https://www.cncbrasil.ind.br/ • https://www..com/in/gabiagustini • http://br..com/in/lucianoramalho/en • http://br..com/in/luisleao/en • http://br..com/in/claudioo/pt • http://br..com/in/fcssanches/en • https://www..com/jeferson.simoes SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
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