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Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Harvard innovation lab :

Hi

#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecre...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Harvard innovation lab :

Hi

#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecre...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :

Startup Secrets :

wrap up session

@mjskok

#innovationlab

Michael J Skok :

#startupsecre...
Harvard innovation lab :

Hi

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecrets

www.startups...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Harvard innovation lab :

Hi

#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecre...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :

Startup Secrets :

wrap up session

@mjskok

#innovationlab

Michael J Skok :

#startupsecre...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Harvard innovation lab :

Hi

#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecre...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

Product to Company

@mjskok

#startupsec...
Inventing and almost
commercializing 3-D
displays:
When “tech looking for a market”
goes from awesome, to painful, to a
pa...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecrets

w...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

#startupsecret...
Hi
Hi

Harvard innovation lab :
#innovationlab

Michael J Skok :

Startup Secrets :

wrap up session

@mjskok

Harvard inn...
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Hi Harvard innovation lab : Startup Secrets Overview

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Published on

Hi

Harvard innovation lab :

Startup Secrets :

wrap up session

@mjskok

#innovationlab

Michael J Skok :

#startupsecrets

www.startupsecrets.com

A Startup GTM Framework
Marketing & Sales
Cycle

Strategies
Tactics

Awareness

Understanding
Engagement
Trial

OUTbound / INboound

Interest

Brand
Positioning
Messaging
Social
Media
PR
Services

Audience
Channel
Direct vs.
Channel

Targeting,
Segmentation

Channel
Development,
Management,
Etc.

Personas
Actors/Scenes

Strategic
Partners

References
Purchase




Results Oriented, Metrics, Execution
Driven
Continuous Iteration & Improvement
17

Published in: Business, Economy & Finance
License:
  • Hi Michael. I've enjoyed your video lectures. The only real complaint I have about your "SLIPPERY product" framework is that it's very difficult to google! Have you written about the ideas online? I'd like to explore them in a bit more detail than the video lecture. Thanks.
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  • thought provoking.
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  • Thank you for your presentation Michael
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