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ESCP Europe, the world’s oldest business school, with campuses across the continent needed a solution to generate awareness and applications for its latest Executive MBA programme. Due to the geographical spread of ESCP Europe’s campuses it was important to drive results equally across the continent rather than just one country.
By creating a model and persona of who their prospective students, ESCP Europe served spotlight ads to a highly targeted and specific group of LinkedIn members. The campaign exceeded all of ESCP Europe’s targets ensuring a steady and diverse pipeline for future.
“This project has shown us just how important it is to stay customer focused. Precise profile targeting has led to quality results, which have converted in record time. We really feel that the LinkedIn team is working with us and that we are an integrated team striving for excellent results together.”
Director of Marketing and Business Development ESCP Europe