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10 SEO Lessons
Fast Growing Companies
March 2nd 2017
Philipp Klöckner
Philipp Klöckner
Angel Investor & Advisor
@pip_net
2005 2010 2015 2017
2005 2010 2015 2017
Philipp Klöckner
Angel Investor & Advisor
@pip_net
10 SEO Lessons Learned
SLIDE DECK:
http://clk.me/OMR
12 Years
70+ Startups
6 Unicorns
ONE
„LESS is more.
First and most important LESSon.“
Bamboo: Fastest Growing
Superior Structure on Earth
Duckweed
Duckweed: DNA for Growth
„All productivity is driven
by the things we DON‘T
do.“
My Cardinal Rule of Growth
TWO
„Extremely Uneven Distributions
Create Need For Ruthless
Prioritization“
The Digital 80/20 Rule
• 5 out of 5.000.000 products: 10% of Revenue (Retail)
• 2 out of 25.000 destinations: 20% of Reven...
THREE
„FocusOnYour1%CashCows“
„Deciding what not to
do is as important as
deciding what to do.“
- Steve Jobs
Kill Your Longtail (Panda Diet)
index
Low Quality
What It ACTUALLY Looks Like
Revenue
# of Landing Pages
Extreme De-Indexation (Panda Diet)
1.200 URLs
+100%
Build Better Websites
„Poor Dogs“:
• Kill „no results“ pages
• Kill „few results“ pages
• Take care of expired / Out of St...
The Power of Reduction
5x
0,1% of Pages: 500% of SEO Visibility!
FOUR
„NobodyReadsYourBlog.“
(Sorry.)
FOUR
„NobodyReadsYourBlog.“
(Sorry.)
9 Likes!
2 Likes!
1 Like!
„99% chance YOUR blog is crap,
too.
Analyse. Improve. Or STOP.“
Corporate & Consumer Blogs
FIVE
„Fire Your Social Media
Manager“
Whatever (S)he‘s Optimizing: It‘s Not There!
Facebook
7.800.000 Fans
16.300.000 Fans
Facebook / Organic?
There‘s exactly ONE
way to make Zuck show
your content…
SIX
„SEO Has Evolved A Lot.“
SEO 10 Years Ago
Content Links Tech SEO
SEO 5 Years Ago
Content Links Tech SEO
User
Experience
NEW!
SEO Today
Content Links
Tech
SEO User Experience
50 Per cent
SEO TomorrowContent
Links
TechSEO
User Experience
Main Ranking Factor
We have seen this coming…
Panda Phantom HummingbirdCaffeine RankBrain
SEVEN
„No More Short Cuts.
Age Of Arbitrage Is Over.“
EIGHT
„Content Marketing
Is A Hit Business.
Content Marketing (MOZ)
• 50% of posts have two or less Facebook interactions
• 75% did not score a single link - ever
Tip...
NINE
„There are only few real SEO
ROCKSTARS, but plenty of great
specialists.“
Technical
Manager
Analyst
Content/P
R
• HR/Admin
• Training
• Processes
• Leadership
• Product Manager
• Quality Assurance...
TEN
„A/B Tests & Automation
Hardly Work In SEO.“
THANK YOU!
Slides: http://clk.me/OMR@pip_net
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
Fast Growing Companies: 10 SEO Lessons Learned
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Fast Growing Companies: 10 SEO Lessons Learned

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Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.

Published in: Marketing
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Fast Growing Companies: 10 SEO Lessons Learned

  1. 1. 10 SEO Lessons Fast Growing Companies March 2nd 2017 Philipp Klöckner
  2. Philipp Klöckner Angel Investor & Advisor @pip_net 2005 2010 2015 2017
  3. 2005 2010 2015 2017 Philipp Klöckner Angel Investor & Advisor @pip_net 10 SEO Lessons Learned SLIDE DECK: http://clk.me/OMR
  4. 12 Years 70+ Startups 6 Unicorns
  5. ONE „LESS is more. First and most important LESSon.“
  6. Bamboo: Fastest Growing Superior Structure on Earth
  7. Duckweed
  8. Duckweed: DNA for Growth
  9. „All productivity is driven by the things we DON‘T do.“ My Cardinal Rule of Growth
  10. TWO „Extremely Uneven Distributions Create Need For Ruthless Prioritization“
  11. The Digital 80/20 Rule • 5 out of 5.000.000 products: 10% of Revenue (Retail) • 2 out of 25.000 destinations: 20% of Revenue (Travel) • 0.5% of Landing Pages: 100% of Revenue (Services) • 2 Marketing Channels: 95% of Net Revenue (GAFA) …is rather 99/1
  12. THREE „FocusOnYour1%CashCows“
  13. „Deciding what not to do is as important as deciding what to do.“ - Steve Jobs
  14. Kill Your Longtail (Panda Diet) index Low Quality
  15. What It ACTUALLY Looks Like Revenue # of Landing Pages
  16. Extreme De-Indexation (Panda Diet) 1.200 URLs
  17. +100%
  18. Build Better Websites „Poor Dogs“: • Kill „no results“ pages • Kill „few results“ pages • Take care of expired / Out of Stock offers • Kill duplicate pages • Get rid of everything providing poor value/UX Build for DEMAND, INTENT and USER EXPERIENCE!
  19. The Power of Reduction 5x 0,1% of Pages: 500% of SEO Visibility!
  20. FOUR „NobodyReadsYourBlog.“ (Sorry.)
  21. FOUR „NobodyReadsYourBlog.“ (Sorry.)
  22. 9 Likes!
  23. 2 Likes!
  24. 1 Like!
  25. „99% chance YOUR blog is crap, too. Analyse. Improve. Or STOP.“ Corporate & Consumer Blogs
  26. FIVE „Fire Your Social Media Manager“
  27. Whatever (S)he‘s Optimizing: It‘s Not There! Facebook
  28. 7.800.000 Fans
  29. 16.300.000 Fans
  30. Facebook / Organic? There‘s exactly ONE way to make Zuck show your content…
  31. SIX „SEO Has Evolved A Lot.“
  32. SEO 10 Years Ago Content Links Tech SEO
  33. SEO 5 Years Ago Content Links Tech SEO User Experience NEW!
  34. SEO Today Content Links Tech SEO User Experience 50 Per cent
  35. SEO TomorrowContent Links TechSEO User Experience Main Ranking Factor
  36. We have seen this coming… Panda Phantom HummingbirdCaffeine RankBrain
  37. SEVEN „No More Short Cuts. Age Of Arbitrage Is Over.“
  38. EIGHT „Content Marketing Is A Hit Business.
  39. Content Marketing (MOZ) • 50% of posts have two or less Facebook interactions • 75% did not score a single link - ever Tips: • Done is better than perfect • Perfect is better than done • No rapidfire posting • Don‘t Brainstorm – Analyse what works
  40. NINE „There are only few real SEO ROCKSTARS, but plenty of great specialists.“
  41. Technical Manager Analyst Content/P R • HR/Admin • Training • Processes • Leadership • Product Manager • Quality Assurance • Site Audits • Analysis • Reporting • Tools • Editorial • Online PR • Outreach • Projekt Man. • Content Marketing
  42. TEN „A/B Tests & Automation Hardly Work In SEO.“
  43. THANK YOU! Slides: http://clk.me/[email protected]_net
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