Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.
written, illustrated
and performed by
Claudio Perrone
agilesensei.com
popcornflow.com
a3thinker.com
Jobs to
be done
@agile...
“How do you create customer value?”
Through the
development
of people
Attend to
folks’ needs
Listen to the
“Voice of the
C...
Operational excellence is not enough
Customer
12 min
16.5 min
73%
5.5 min 0.5 min 1.0 min 5.0 min
2.0 min 0.5 min 2.0 min
...
No matter how hard we try,
We are still wide open to disruption
faster
cheaper
better quality
(incrementally)
innovative
C...
the Traditional approaches are not that
effective
we have one fundamental assumption
Customers don’t know
what they want!
In fact, customers usually know
what they want to accomplish…
I want faster
horses!
…but express their
needs through the
s...
What causes people to buy?
They “hire” a product or service
to get the job done.
Prof	
  Clayton	
  Christensen	
  
People encounter situations that
...
Pull of the new solution
4 forces affect purchasing decisions
Push of the situation
Drive FORWARD
New
way
Habit of the pre...
Forces evolve over time
Based on the work
Of the re-wired group
(jobstobedone.org)
#JTBD
First Thought
Passive
Looking
Act...
Bob	
  Moesta	
  
The	
  Re-­‐Wired	
  Group	
  
We only talk to people who have
bought because embedded in
their choice s...
How do we capture it?
First
Thought
Active
Looking Deciding
Buying
Consuming
Event #1 Event #2 “Finished” or
Experienced
S...
Anthony	
  Ulwick	
  
Strategyn	
  
Before you can determine what
solutions they’ll want, figure out:
•  What jobs custome...
Anatomy of a story
As a mobile user,
I want a longer antenna
so that I can have
a better reception
I want to minimise
the ...
Job Stories Selected Options Product Backlog
(User stories)2
One does not replace the other!
jobs stories (problem space) ...
Are you competing like any other
product in a pharmacy shelf?
Disrupt or die
Claudio	
  Perrone	
  
claudio@agilesensei.com	
  
@agilesensei	
  
Next is now
agilesensei.com
popcornflow.com
a3thinker....
Upcoming SlideShare
Loading in …5
×

Breakthrough Innovation with Jobs To Be Done

7,378 views

Published on

My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.

Published in: Business

Breakthrough Innovation with Jobs To Be Done

  1. 1. written, illustrated and performed by Claudio Perrone agilesensei.com popcornflow.com a3thinker.com Jobs to be done @agilesensei Breakthrough Innovation with [email protected]  
  2. “How do you create customer value?” Through the development of people Attend to folks’ needs Listen to the “Voice of the Customer” Get out of the building Just do it Growth hack it
  3. Operational excellence is not enough Customer 12 min 16.5 min 73% 5.5 min 0.5 min 1.0 min 5.0 min 2.0 min 0.5 min 2.0 min Value Adding Time (VAT) Non VAT Proc. Lead Time:: Total Cycle Time: Proc. Efficiency:
  4. No matter how hard we try, We are still wide open to disruption faster cheaper better quality (incrementally) innovative Customer “Different” Competition
  5. the Traditional approaches are not that effective
  6. we have one fundamental assumption Customers don’t know what they want!
  7. In fact, customers usually know what they want to accomplish… I want faster horses! …but express their needs through the solutions and ideas they can see today.
  8. What causes people to buy?
  9. They “hire” a product or service to get the job done. Prof  Clayton  Christensen   People encounter situations that drive the need to accomplish a job. The job – not the customer – is the fundamental unit of analysis.
  10. Pull of the new solution 4 forces affect purchasing decisions Push of the situation Drive FORWARD New way Habit of the present Anxiety of the new choice Hold back Business as usual Based on the work Of the re-wired group (jobstobedone.org) #JTBD
  11. Forces evolve over time Based on the work Of the re-wired group (jobstobedone.org) #JTBD First Thought Passive Looking Active Looking Deciding Consuming Satisfaction “Finished” or Experienced Event #1 Event #2 Buying Or
  12. Bob  Moesta   The  Re-­‐Wired  Group   We only talk to people who have bought because embedded in their choice set is the value code of what they are willing to switch from and to.
  13. How do we capture it? First Thought Active Looking Deciding Buying Consuming Event #1 Event #2 “Finished” or Experienced Satisfaction Passive Looking Climax (and Hook) Moment of struggle Time bombInciting incident Resolution Documentary: “The Switch” (Yep, I’m working on it. Stay tuned.)
  14. Anthony  Ulwick   Strategyn   Before you can determine what solutions they’ll want, figure out: •  What jobs customers want to get done •  What metrics they use to define the successful execution of a job Can we go even further?
  15. Anatomy of a story As a mobile user, I want a longer antenna so that I can have a better reception I want to minimise the likelihood that the conversation drops Context, situation, job, or job step Outcome, need, or measure of improvement Warning: early assumptions V.S. When I’m calling a friend User story   Job story/outcome  
  16. Job Stories Selected Options Product Backlog (User stories)2 One does not replace the other! jobs stories (problem space) lead to user stories (solution space).
  17. Are you competing like any other product in a pharmacy shelf?
  18. Disrupt or die
  19. Claudio  Perrone   [email protected]   @agilesensei   Next is now agilesensei.com popcornflow.com a3thinker.com
http://chemtest.com.ua/

http://avtokum.com

https://zaraz.org.ua

×