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AI and Machine Learning Demystified
Carol Smith @carologic
Midwest UX 2017, Cincinnati, Ohio
October 13, 2017
AI is when Machines
– Exhibit intelligence
– Perceive their environment
– Take actions/make decision to
maximize chance of...
AI and ML Demystified / @carologic / MWUX2017
In the extreme…
Google Search for “movies with AI” Copyrights as labeled.
“Most people working in AI have a healthy skepticism for the idea
of the singularity.
We know how hard it is to get even a...
Remember: “We can unplug the machines!”
Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_...
AI and ML Demystified / @carologic / MWUX2017
Cognitive computers are
• Made with algorithms
• Knowledgeable ONLY about wh...
AI and ML Demystified / @carologic / MWUX2017
Cognitive computers (algorithms) can…
• Do very boring work for you
• Often ...
AI and ML Demystified / @carologic / MWUX2017
Exhibit intelligence
- transfer human concepts and relationships
Photo by su...
AI and ML Demystified / @carologic / MWUX2017
Dependent on Experts
• Subject Matter Experts (SME’s) Availability
– Lawyers...
AI and ML Demystified / @carologic / MWUX2017
Number Five “Needs Input”
Short Circuit (1986 film) - Ally Sheedy and Number...
AI and ML Demystified / @carologic / MWUX2017
Content is annotated by experts
Image created by Angela Swindell,
Visual Des...
AI and ML Demystified / @carologic / MWUX2017
AI is taxonomies and ontologies coming to life
(NOT like humans learn)
Photo...
Enormous
amount of
work.
Only as good as data
and time spent improving it
Biased based on what it taught
AI and ML Demystified / @carologic / MWUX2017
Creating an AI requires
• Algorithms
• Documents
• Ground truth (annotation)...
AI and ML Demystified / @carologic / MWUX2017
Supervised (by a human) Machine Learning
Watson Knowledge Studio
https://www...
AI and ML Demystified / @carologic / MWUX2017
Knowledge and Accuracy
• How important is
accuracy?
• Consider a reverse car...
AI and ML Demystified / @carologic / MWUX2017
Across industries – priority of accuracy varies
Higher Priority
90-99%+
Lowe...
AI and ML Demystified / @carologic / MWUX2017
Goal is saving time
Machine learning creates
more highly trained specialists...
AI and ML Demystified / @carologic / MWUX2017
Cancer Burden in Sub-Saharan Africa
Risk of getting cancer
and
Risk of Dying...
AI and ML Demystified / @carologic / MWUX2017
What if we could reduce the burden?
• Bring taxonomies and ontologies to lif...
AI and ML Demystified / @carologic / MWUX2017
AI actions for success
• Example: Healthcare
– AI analyzes data (treatment o...
AI and ML Demystified / @carologic / MWUX2017
Examples
of AI and Cognitive
Computing
AI and ML Demystified / @carologic / MWUX2017
Consider for each example
• What intelligence does the system need?
• What i...
AI and ML Demystified / @carologic / MWUX2017
Strategic Games
• 1997 Chess, IBM
• 2016 Go, Google
• Intelligence?
• Percep...
AI and ML Demystified / @carologic / MWUX2017
Understanding human speech
• Watson developed for quiz show Jeopardy!
• Won ...
AI and ML Demystified / @carologic / MWUX2017
Decision Making: Self Driving (autonomous) vehicles
Junior, a robotic Volksw...
AI and ML Demystified / @carologic / MWUX2017
Image Recognition – Google Photos
Carol’s search for “cats” on her Google Ph...
AI and ML Demystified / @carologic / MWUX2017
Sound recognition: Labeling of birdsongs
“Comparison of machine learning met...
AI and ML Demystified / @carologic / MWUX2017
Analyzing Text: Personality of @carologic (not quite)
Personality Insights a...
AI and ML Demystified / @carologic / MWUX2017
Automating Repetitive Work
• Automated
Radiologist
highlights
possible
issue...
AI and ML Demystified / @carologic / MWUX2017
88,000 retina images
• Watson knows what a
healthy eye looks like
• Glaucoma...
AI and ML Demystified / @carologic / MWUX2017
Chatbots for Easy ordering
• Order via text, email,
Facebook Messenger or
wi...
AI and ML Demystified / @carologic / MWUX2017
Chatbots – not really AI, yet
• Mapping Q & A
–Expected language
–Appropriat...
AI and ML Demystified / @carologic / MWUX2017
Optical character recognition (OCR)
• Used to be AI
• Now considered routine...
AI and ML Demystified / @carologic / MWUX2017
Ethics in Design for AI
Humans teach what we feel is important… teach them to share our values.
Super knowing - not super doing
Grady Booch, Scien...
AI and ML Demystified / @carologic / MWUX2017
How might we…
• build systems that have ethical and moral foundation?’
• tha...
Trust machines
just as much
as a well-trained human?
AI and ML Demystified / @carologic / MWUX2017
Guiding Principles – Ethical AI
• Purpose
– Aid humans, not replace them
– S...
AI and ML Demystified / @carologic / MWUX2017
Transparency
• How was AI taught?
• What data was used?
• Humans remain in c...
AI and ML Demystified / @carologic / MWUX2017
Skills
• Built with people in the industry
• Human workers trained
how to us...
AI and ML Demystified / @carologic / MWUX2017
Regulations
• Almost everyone agrees they are necessary
• Who will create re...
“We often have
no way of knowing
when and why people
are biased.”
- Sandra Wachter
Q&A: Should artificial intelligence be ...
AI and ML Demystified / @carologic / MWUX2017
The EU General Data Protection Regulation (GDPR)
• Framework for transparenc...
AI and ML Demystified / @carologic / MWUX2017
Regulations take forever
• Humans and algorithms aren’t without bias
• ML ha...
AI and ML Demystified / @carologic / MWUX2017
How do we evolve the practice of UX
to deal with the new issues
these techno...
AI and ML Demystified / @carologic / MWUX2017
Take Responsibility
• Create a code of conduct
– What do you value?
– What l...
AI and ML Demystified / @carologic / MWUX2017
Don’t fear AI - Explore AI
Try the tools
Pair with others
IBM Watson Develop...
AI and ML Demystified / @carologic / MWUX2017
Go forth and create ethical AI’s
• Purpose: Intelligence and actions to maxi...
AI and ML Demystified / @carologic / MWUX2017
Contact Carol
LinkedIn: https://www..com/in/caroljsmith
Twitter - @C...
AI and ML Demystified / @carologic / MWUX2017
Additional Information
and Resources
AI and ML Demystified / @carologic / MWUX2017
Watson is a cognitive technology that can think like a human.
• Understand
•...
AI and ML Demystified / @carologic / MWUX2017
More on Strategic Games
Graphic, Science Magazine: http://www.sciencemag.org...
AI and ML Demystified / @carologic / MWUX2017
The Job Question
• Make new economies
and opportunities –
potentially:
–Crea...
AI and ML Demystified / @carologic / MWUX2017
Tone Analyzer - Watson
IBM Watson Developer Cloud, Tone Analyzer
https://ton...
AI and ML Demystified / @carologic / MWUX2017
Optimist’s guide to the robot apocalypse - @sarahfkessler
“The optimist’s gu...
AI and ML Demystified / @carologic / MWUX2017
Additional Resources
• “How IBM is Competing with Google in AI.” The Informa...
AI and ML Demystified / @carologic / MWUX2017
More Resources
• “Update: Why this week’s man-versus-machine Go match doesn’...
AI and ML Demystified / @carologic / MWUX2017
Even More Resources
• “IBM’s Automated Radiologist Can Read Images and Medic...
AI and ML Demystified / @carologic / MWUX2017
Yes, even more resources
• Video: “IBM Watson Knowledge Studio: Teach Watson...
AI and ML Demystified / @carologic / MWUX2017
Last bit: I promise
• "The importance of human innovation in A.I. ethics" by...
AI and ML Demystified / @carologic / MWUX2017
Definition: Artificial Intelligence
• Artificial intelligence (AI) is intell...
AI and ML Demystified / @carologic / MWUX2017
Definition: The Singularity
• If research into Strong AI produced sufficient...
AI and ML Demystified / @carologic / MWUX2017
Definition: Machine Learning
• Ability for system to take basic knowledge (d...
AI and ML Demystified /
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AI and ML Demystified / @carologic / MWUX2017
Cognitive computers (algorithms) can…
• Do very boring work for you
• Often make better, more consistent decisions than humans
• Be efficient, won’t get tired
Q&A: Should artificial intelligence be legally required to explain itself?
By Matthew Hutson, May. 31, 2017. Interview with Sandra Wachter, data ethics researcher
at Univ. of Oxford and Alan Turing Institute.
http://www.sciencemag.org/news/2017/05/qa-should-artificial-intelligence-be-legally-required-explain-itself

Published in: Business, Technology, Design
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