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DESIGNLING THE FUTURE: 
WHEN FACT MEETS FICTION

Dean Johnson,  Head of Innovation,  Brandwidth
@activrightbrain @He| |oBr...
@activrightbrain @Hel| oBrandwidth
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HOW DOES THIS
HELP YOU?
LISTEN TO WHAT
CUSTOMERS ARE SAYING, 
WHAT THEY WANT

MORE IMPORTANTLY, 
WHAT THEY DON’T WANT

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DESIGN THE FUTURE! 

CONSUMERS OFTEN
DON’T KNOW WHAT
THEY WANT,  SO NEED
STRONG DIRECTION

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BUILD TO
SOLVE PROBLEMS. ..

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SHAPE THE FUTURE

@HelloBrandwidth

rightbrain
. 

Welcome to We l°/ exnt Iob I/ e'a7/'5

wvvw. he| |obrandwidth. com

Dean Johnson,  Head of Innovation,  Brandwidth

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Designing the Future: When Fact Meets Fiction

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Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated

From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.

First presented at Smart IoT London, April 2016. This keynote references:

Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift

How does this help you? Watch the presentation...

Published in: Design, Technology
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Designing the Future: When Fact Meets Fiction

  1. DESIGNLING THE FUTURE: WHEN FACT MEETS FICTION Dean Johnson, Head of Innovation, Brandwidth @activrightbrain @He| |oBrandwidth Smart" I0 TL0nd0n, April 12th 2016
  2. @activrightbrain @Hel| oBrandwidth
  3. gyn- Her (2013) HEARABLES_ @activrightbrain - @Hel| oBrandwi
  4. I, Robot (2004) i, I *9‘. @He/ |IoBrandlNidtl1~, A The Terminator (1904) @activrightbrain
  5. @activrightbrain 2001: A Space Odyssey (1968) @HelloBrandwidth
  6. @3CtiVri3htb| ’3in @HelloBrandwidth
  7. i B Needles. Dotlalgs J. Occupalion: Sys Operations 7 v I . . I) Waktivrightbrain . , It ~ "E‘Ea: fiHetr¢Bra‘}ua{)vid£h""A “I--. "g V (M , ,«/ /*«~, 1. / ‘J I H) 1. , .‘ 7 - T ‘K a. _.. __. _, I . I
  8. @activrightbrain - I V” mmmmmmmm com 1124‘
  9. FROM YESTERDAY TO TOMORROW Ifeeping the Dream Alive @HelloBrandwidth
  10. @activrightbrain @HelloBrandwidth
  11. J‘ fix 4.. .: " . ;ég; ;(4fu4ggaT: a;r. f1i- ‘-‘ ; Q - gt-. ')'T'7c1I, lI, I I - 1..
  12. City of Arts and Sciences Valencia ‘ . : r, .5 v Ii (Em g E s; :H, 1*-. I 1 § T5 ff re ‘-" 94 @activrightbrain @HelloBrandwidth
  13. AL EX MCDOW (+ I’/11'/1'/ J It’. l)i('/ .1) ELL
  14. -‘ . ' o -’ In 1 J'_ ' ' -t ‘ . I +, . -= 1 _ - ‘_‘ ) 0 ' f‘ : - _ 1 A @activrightbrain Minority Report (2002) @HelloBrandwidth
  15. V A» —, ‘TI I ’ _~. ;'11‘4“, *:“. ‘}“‘= A, S': z , , . @activrightbrain The Lawnmover Man (1992) @HelloBrandwidth
  16. JEFF FAHEY PIERCE BHIJSNAN WAWNMUWER MAN r " IT? ’ ’ ‘ ‘E215 . , @activrightbrain E The Lawnmover Man(1992) E ‘ ‘@HelloBrandwidth
  17. EBITER . THE . VOI® @activrightbrain The Void: VR Theme Park @HelloBrandwidth
  18. AUGMENTING THE #2. VI T. »? L_-- TURE I Star Wars: Episode IV - A New Hope (1977) @activrigI}_tb'Fain Brandwidth
  19. ‘ U ' "fix. I ’ . z_ ‘- Ne w, _. . Star Wars: Episode IV _ - A New Hope (1977) §__ __ . . . ,. ‘ . .§‘y~ : ~ ' @activrightbrain . . *3, " F‘ .4-3"‘@F| el| oBrandw| d_‘th - 1 ‘ " _Q -
  20. Derhoiitior} Man (1993) Johnny Mnemonic (1995) @activrightbrain @HelloBrandwidth
  21. := i'der She Wrote: /Irtual Murder (1993) ’[email protected]}, La| lvm;4u| i- 1|E"A'n': “|I|
  22. .. .c. .o. o,‘. ' ' . . SILVER , (TOlJCH)SCREEN @activrightbrain Mission Impossible: Ghost Protocol (2011) @HelloBrandwidth
  23. 0 ‘:4 g‘ “Jul? 1)}. , L. .. £_‘, ~;: _.’-! ‘£'§»l! ;m ‘ ‘: . . e1. I: I|r. I,=1o= ,InI-: Iv. vn-iIiiI
  24. Oblivion (2013) ’-‘,4!’ : ; @activrightbrain”. T" I 9 ‘ @HelloBrandwidth
  25. LOTUS C-01 @activrightbrain @HelloBrandwidth
  26. £1f; I:—IItoI;1-r: InIéIv. vmIliI
  27. @activrightbrain REMOTE Bomb Tomorrow Never Dies (1997) ‘“°"' an "“’ F‘ 45?; ,1 ‘ (cf . xi’ @HelloBrandwidth
  28. REMOTE BOND (2016) : @activrightbrain BMW 7 Series @HelloBrandwidth
  29. Total Recall (1990) SELF, ‘ DRIVI NG @HelloBrandwidth‘,
  30. Tesla Model 3 / /as ,7. r; / E’; /.1 ' SELF DRIVING @activrightbrain @HelloBrandwidth
  31. Tracy (1990) " :4 GET sMART(w @activrightbrain Knight Rider (1982-1986) Remote 10:09 - Updated 10min ago / " W—@HeIIoEBrrandwidth
  32. 5 . / , ‘/ «/2 I . / / @activrightbrain Iron Man (20)I)I3) @HelloBrandwidth I
  33. @activrightbrain
  34. HOW DOES THIS HELP YOU?
  35. LISTEN TO WHAT CUSTOMERS ARE SAYING, WHAT THEY WANT MORE IMPORTANTLY, WHAT THEY DON’T WANT @activrightbrain @HelloBrandwidth
  36. DESIGN THE FUTURE! CONSUMERS OFTEN DON’T KNOW WHAT THEY WANT, SO NEED STRONG DIRECTION activrightbrain @HelloBrandwidth
  37. BUILD TO SOLVE PROBLEMS. .. . ..BUT TH E NK OF THE BIGG I I R P CTURE activrightbrain @HelloBrandwidth
  38. O _ fa, ’ . _L‘ . @activrightbrain l_I4——. @HelloBrandwidth
  39. -'iItZ*L‘IfI;7¢‘»’! '.I. £A‘I3='Lr.3.; IJ. !filIli15C1Il3: fl me E
  40. IT'S TIME TO SHAPE THE FUTURE @HelloBrandwidth rightbrain
  41. . Welcome to We l°/ exnt Iob I/ e'a7/'5 wvvw. he| |obrandwidth. com Dean Johnson, Head of Innovation, Brandwidth ?
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