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THE STATE
OF
WEARABLES
Scott Eggertsen
WHY ARE YOU
WEARING THAT?
• It’s a complicated market.
• How can we learn from previous failures?
• How can marketers capi...
• In 2019, 245 million wearable devices will be sold
(CCS)
• The term fails to explain the complexity of the market
WHAT’S...
TO THE ODDFROM NOVELTY
TO THE ODD
TO THE ODDTO PETS
SO MUCH HYPE…
• Yet to be delivered
• We’re still at the very early stages of development
and adoption.
• Entry level pric...
2014 ‘THE YEAR
OF THE
WEARABLE’
THE WORLD WASN’T
QUITE READY
• It wasn’t clear to the customer what
problem it solved.
• The ‘next cool thing’ is not enou...
THE GENERIC
PUBLIC WEREN’T
ACCEPTING OF
‘GLASSHOLES’.
2015 ‘THE YEAR
OF THE
WEARABLE’
OFFERING A BLEND
OF FASHION AND
TECHNOLOGY
• Fuel bands, health trackers
• Researchers estimate steep regression of fitness
band market share
ADVANCEMENTS IN
HEALTH
...
THE YEAR OF THE
WEARABLE…AGAIN
• In what remains relatively untapped.
• Wearable adoption is greater than tablet adoption in
its adolescence
Is the popul...
WHAT DOES THAT
MEAN FOR
BRANDS AND
MARKETERS?
• Provide contextual information and location,
location, location.
• Cater for multi device use
PROVIDE CONTEXT
• Beyond the ‘marketing as interruption’
PROVIDE UTILITY
• Glanceable content that allows users to get
snapshots of ‘infotainment’
BE INFORMATIVE OR
ENTERTAINING
• The consumer is in control.
• The minute their personal space has been threatened,
they’re going to take off the device....
• The power of being at the forefront
• A value-add experience is absolutely necessary
• Be clever with your approach
TAKE...
Wearable Tech - Trends for 2016
Wearable Tech - Trends for 2016
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Wearable Tech - Trends for 2016

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Over the past few years, Wearable Tech has really evolved from novelty accessories and items that only do one niche job, to products that have the potential to be integrated into our daily lives.

Looking forward to 2016 and latest trends, the presentation highlights the potential of Wearable devices for marketing technology users - including what we can do to encourage better use of them. Focusing on the Apple Watch amongst other wearable tech, the main points to pull out are;

- The ability to deliver targeted ads to customers based on context and real-time location appears stronger than ever thanks to wearable tech.
- Marketers looking to leverage this channel need to capture customer attention at the right time with the right message, in the right format.
-Don’t be intrusive

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Wearable Tech - Trends for 2016

  1. 1. THE STATE OF WEARABLES Scott Eggertsen
  2. WHY ARE YOU WEARING THAT? • It’s a complicated market. • How can we learn from previous failures? • How can marketers capitalise?
  3. • In 2019, 245 million wearable devices will be sold (CCS) • The term fails to explain the complexity of the market WHAT’S THE LATEST?
  4. TO THE ODDFROM NOVELTY
  5. TO THE ODD
  6. TO THE ODDTO PETS
  7. SO MUCH HYPE… • Yet to be delivered • We’re still at the very early stages of development and adoption. • Entry level prices remain high.
  8. 2014 ‘THE YEAR OF THE WEARABLE’
  9. THE WORLD WASN’T QUITE READY • It wasn’t clear to the customer what problem it solved. • The ‘next cool thing’ is not enough to gain enough adoption.
  10. THE GENERIC PUBLIC WEREN’T ACCEPTING OF ‘GLASSHOLES’.
  11. 2015 ‘THE YEAR OF THE WEARABLE’
  12. OFFERING A BLEND OF FASHION AND TECHNOLOGY
  13. • Fuel bands, health trackers • Researchers estimate steep regression of fitness band market share ADVANCEMENTS IN HEALTH AND FITNESS
  14. THE YEAR OF THE WEARABLE…AGAIN
  15. • In what remains relatively untapped. • Wearable adoption is greater than tablet adoption in its adolescence Is the popularity set to grow exponentially?
  16. WHAT DOES THAT MEAN FOR BRANDS AND MARKETERS?
  17. • Provide contextual information and location, location, location. • Cater for multi device use PROVIDE CONTEXT
  18. • Beyond the ‘marketing as interruption’ PROVIDE UTILITY
  19. • Glanceable content that allows users to get snapshots of ‘infotainment’ BE INFORMATIVE OR ENTERTAINING
  20. • The consumer is in control. • The minute their personal space has been threatened, they’re going to take off the device. • The challenge is dealing with such a small screen. DON’T BE INTRUSIVE!
  21. • The power of being at the forefront • A value-add experience is absolutely necessary • Be clever with your approach TAKEAWAYS
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