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TreeHouse: Environmentally conscious,
vertically integrated and powered by technology
Jason Ballard, Founder and CEO, Tree...
TreeHouse, Inc.
Proprietary & Confidential
The Home Upgrade Company
Business Summary
August 2017
3
Why TreeHouse Exists…
4
Human shelter is responsible for the majority of the planet’s
energy, water and resource use. This is the problem that
a...
WINDOWS
Space age materials, cutting
edge performance
LED LIGHTING
Incredibly efficient and
long lasting
AIR & WATER PURIF...
6
What is TreeHouse…
PROPRIETARY &
CONFIDENTIAL
2
The Home Upgrade Company
8
High-Experience Physical Spaces
TreeHouse is a mission-driven home
improvement company, focused on making
homes beautiful, healthy, and sustainable.
PROPRIETARY &
CONFIDENTIAL
2
“Themost innovative
brands in smart-home
technology and sustainable
design have embraced
Tree...
3
ONLY RETAILER
TOP SELLING
RETAIL
LOCATION
ONLY RETAIL
PARTNERTreeHouse, Inc.
Proprietary & Confidential
FIRST RETAIL
PAR...
12
End-to-End Service
PROPRIETARY &
CONFIDENTIAL
2
“In-home services are
not exactly the remit of
Home Depot or Lowe’s:
This was a market space
...
$1000
Home upgrade
installations mean
higher ticket sizes.
8
average ticket
size
Lowe’s
Home
Depot
$67
$59
TreeHouse, Inc....
PROPRIETARY &
CONFIDENTIAL
2
“A US Company working
to make homes more
eco-friendly that’s
blossoming thanks to its
custome...
7
9
Customer
experience is
core
9
Net Promoter
Score
National
LeadersUSAA
CostCo
Nordstrom
Apple
Amazon
Southwest
80
7
8
7...
17
Technology Powered
Digitally-driven remodel experience
10
Spring 2018. TreeHouse is developing web applications for
design ideation, a platfo...
Home data
10
Spring 2018. TreeHouse is developing web applications for home
energy audits and performance recommendations,...
10
2.01.0
TreeHouse, Inc.
Proprietary & Confidential
TreeHouse 2.0
Dallas (2017)Austin (2011)
Store Experience. From a Gre...
New store expansion
10
Opened June 2017
PlanoDallasAustin
Opening 2018Opened October 2011
TreeHouse, Inc.
Proprietary & Co...
PROPRIETARY &
CONFIDENTIAL
2
The Home Upgrade Company
Professional
Consultants
End-to-End
Services
Technology
Powered
High...
Thank
you.
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TreeHouse: Environmentally conscious, vertically integrated and powered by technology

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Shop.org 2017
Jason Ballard, TreeHouse

Published in: Retail
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TreeHouse: Environmentally conscious, vertically integrated and powered by technology

  1. 1. TreeHouse: Environmentally conscious, vertically integrated and powered by technology Jason Ballard, Founder and CEO, TreeHouse September 26, 2017
  2. TreeHouse, Inc. Proprietary & Confidential The Home Upgrade Company Business Summary August 2017
  3. 3 Why TreeHouse Exists…
  4. 4 Human shelter is responsible for the majority of the planet’s energy, water and resource use. This is the problem that animates everything we do at TreeHouse. 72% Electricity Use 38% CO2 Emissions 30% Waste Output 14% Water Use
  5. WINDOWS Space age materials, cutting edge performance LED LIGHTING Incredibly efficient and long lasting AIR & WATER PURIFICATION Filtration promotes healthy air and water SMART HOME Thermostats and automation devices KITCHEN AND BATH Beautifully designed, responsibly made HVAC Efficient system to reduce energy needs LANDSCAPING Xeriscaping & native plants reduces water needs 5 PAINT & FINISHES For superior air quality FLOORIN G Responsibly sourced, non-toxic finishes INSULATION Ultra high-performance RAIN SYSTEM Install rain catching system to save on water bill HIGH PERFORMANCE ROOF Reduces heat load and saves energy SOL AR POWER Produces clean and cheap energy NATURAL LIGHTING Reduce lighting needs We are re-thinking the home from the top to the bottom.
  6. 6 What is TreeHouse…
  7. PROPRIETARY & CONFIDENTIAL 2 The Home Upgrade Company
  8. 8 High-Experience Physical Spaces
  9. TreeHouse is a mission-driven home improvement company, focused on making homes beautiful, healthy, and sustainable.
  10. PROPRIETARY & CONFIDENTIAL 2 “Themost innovative brands in smart-home technology and sustainable design have embraced TreeHousein a big way.”
  11. 3 ONLY RETAILER TOP SELLING RETAIL LOCATION ONLY RETAIL PARTNERTreeHouse, Inc. Proprietary & Confidential FIRST RETAIL PARTNER
  12. 12 End-to-End Service
  13. PROPRIETARY & CONFIDENTIAL 2 “In-home services are not exactly the remit of Home Depot or Lowe’s: This was a market space TreeHouse could enter. ”
  14. $1000 Home upgrade installations mean higher ticket sizes. 8 average ticket size Lowe’s Home Depot $67 $59 TreeHouse, Inc. Proprietary & Confidential
  15. PROPRIETARY & CONFIDENTIAL 2 “A US Company working to make homes more eco-friendly that’s blossoming thanks to its customer service..”
  16. 7 9 Customer experience is core 9 Net Promoter Score National LeadersUSAA CostCo Nordstrom Apple Amazon Southwest 80 7 8 7 5 70 69 66 Industry Comps Lowe’s 2 1 Home Depot 20 TreeHouse, Inc. Proprietary & Confidential
  17. 17 Technology Powered
  18. Digitally-driven remodel experience 10 Spring 2018. TreeHouse is developing web applications for design ideation, a platform for home project inspiration, exploration and estimation and project tracking. TreeHouse, Inc. Proprietary & Confidential
  19. Home data 10 Spring 2018. TreeHouse is developing web applications for home energy audits and performance recommendations, helping consumers understand how their homes work and take action. TreeHouse, Inc. Proprietary & Confidential
  20. 10 2.01.0 TreeHouse, Inc. Proprietary & Confidential TreeHouse 2.0 Dallas (2017)Austin (2011) Store Experience. From a Green General Store in 2011 to The Home Upgrade Company in 2017. TreeHouse’s business model and store experience has evolved.
  21. New store expansion 10 Opened June 2017 PlanoDallasAustin Opening 2018Opened October 2011 TreeHouse, Inc. Proprietary & Confidential
  22. PROPRIETARY & CONFIDENTIAL 2 The Home Upgrade Company Professional Consultants End-to-End Services Technology Powered High-experience Retail
  23. Thank you.
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