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5050created by:
in the U.S.
Fastest-Growing
B2B Companies
State of Sales & Marketing
The
at the
In July of 2016, Mattermark and Drift teamed up to identify the 50
fastest-growing B2B companies in the U.S. using Matterm...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies3
How we built the list of the 50 fastest-growing
B2B companie...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies4
00 Introduction
01 Content
02 Communication
03 Path to Purch...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies5
“Theory is splendid
but until put into practice,
it is value...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies6
Today’s B2B sales and marketing professionals are bombarded ...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies7
For this report, we relied on a combination of qualitative a...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies8
Content
“Content builds relationships.
Relationships are bui...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies9
With the rise of inbound marketing and
content marketing, co...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies10
80% (40 out of 50) of the fastest-growing
B2B companies mai...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies11
44% (22 out of 50) of the fastest-growing
B2B companies off...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies12
Of those 22 high-growth companies that
offer downloadable c...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies13
These differences in content accessibility highlight an imp...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies14
Key Takeaways for Your Business:
Content educates people ab...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies15
Communication
“These days, people want to learn
before they...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies16
Based on our research, 80% of the fastest-
growing B2B comp...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies17
22% (11 out of 50) of the fastest-growing B2B
companies hav...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies18
Of the 11 companies using live chat, 5 are
also using gated...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies19
By choosing to display a chat widget
on particular pages, c...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies20
Of the 11 companies using live chat, 3 show
photos of the e...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies21
Key Takeaways for Your Business:
If content is a gateway, c...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies22
Path to Purchase
“Our jobs as marketers are to
understand h...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies23
The experience prospective customers
have when they land on...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies24
62% (31 out of 50) of
websites have primary
CTAs directing ...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies25
Of course, many of the companies that have product-focused ...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies26
Of the 31 companies that use primary
CTAs to lead prospecti...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies27
A free trial or freemium version of a product can be a driv...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies28
7 offer free (time-restricted) trials.
4 offer “free foreve...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies29
Key Takeaways for Your Business:
When it comes to getting p...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies30
Pricing
“Make your product easier to
buy than your competit...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies31
Research shows that a majority of
prospective customers con...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies32
Of the 20 companies that make their pricing
public, 14 use ...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies33
Of course, even companies with public
pricing pages don’t n...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies34
Why do companies treat selling to the enterprise differentl...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies35
Key Takeaways for Your Business:
Pricing is important for b...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies36
Final Thought
“Growth is never by mere chance; it is
the re...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies37
The goal of this Report isn’t to establish new, etched-in-s...
State of Sales & Marketing: 50 Fastest-Growing B2B Companies38
Mattermark collects & organizes
comprehensive information o...
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State of Sales & Marketing: 50 Fastest-Growing B2B Companies6
Today’s B2B sales and marketing professionals are bombarded with
tips and tricks about what they should be doing to drive customer and
business growth. And with so many different resources and growth
tactics to choose from, it can be hard to separate the good advice from
the bad.
So, what if instead of relying on the opinions of industry influencers
for your sales and marketing insights--or on the claims of product
evangelists--you could learn directly from what today’s most successful
B2B companies are actually doing?

Published in: Business
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