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How to Build Links Online:The In’s and Out’s of Link Building<br />Partner Program Training Program<br />September 2010<br...
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Content Is King (or Queen)<br />4<br />
Show off Your Unique POV & Intelligence<br />5<br />
Build Credibility & Show Intelligence<br />6<br />
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Source: Google/Bing Keyword Results<br />8<br />“Blog” Results<br />“Everything” Results<br />
Source: Blogosphere<br />9<br />
Source: Link Building Directories<br />10<br />
Source: Social Content Sites<br />11<br />
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Evaluate the Sites You’ve Found<br />13<br />
Bucket Your Links<br />14<br /><ul><li> Sites that currently link to you
 Sites in your existing network
 Sites in your company’s existing network
 Blogs
 Sites with High PageRank
Sites by Topic</li></li></ul><li>Prioritize the Buckets<br />15<br />
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Define the Campaign for Each Bucket<br />What is the call to action?<br />What value proposition are you targeting?<br />W...
Avoid a “Cookie Cutter” Approach<br />18<br />
Tailor the Campaign Around What You Are Asking For<br />What You Want Them To Do Examples:<br />What They Want Out of It E...
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
75% of SEO = Off Page<br /><ul><li>Recommendations from friends</li></ul>“I know Mike Volpe”<br /> “Mike Volpe is a market...
Optimize Your Current Links: Anchor Text<br />22<br />
Source: Existing Successful Links<br />23<br />
Evaluate How Your Links Are Doing<br />24<br />
Find the Best Contacts <br />25<br />
See If You Have Connections to the Target<br />26<br />
Execute and GO!<br />27<br />
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
Badge Strategy: Awards<br />29<br />
Badge Strategy: Achievements <br />30<br />
Create a Contest<br />31<br />
Write Guest Posts<br />32<br />http://buildasalesmachine.com/2008/09/how-to-generate-a-steady-flow-of-inbound-sales-leads<...
Create a Widget<br />33<br />
Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br ...
How to Get Help… <br />
Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you...
What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 3 years<br />170+ employees<br />S...
Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage ...
Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: ht...
List of Upcoming Classes/Link to Recordings<br />40<br />http://www.hubspot.com/partners/training-program/classes<br />
Weekly Email about Upcoming Classes - Thursday<br />41<br />
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Effectively Building Links for Your Clients

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Effectively Building Links for Your Clients

  1. 1. How to Build Links Online:The In’s and Out’s of Link Building<br />Partner Program Training Program<br />September 2010<br />Peter Caputa IV<br />Partner Program Manager<br />Twitter: @pc4media<br />[email protected]<br />#HubSpotSEO<br />
  2. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  3. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  4. Content Is King (or Queen)<br />4<br />
  5. Show off Your Unique POV & Intelligence<br />5<br />
  6. Build Credibility & Show Intelligence<br />6<br />
  7. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  8. Source: Google/Bing Keyword Results<br />8<br />“Blog” Results<br />“Everything” Results<br />
  9. Source: Blogosphere<br />9<br />
  10. Source: Link Building Directories<br />10<br />
  11. Source: Social Content Sites<br />11<br />
  12. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  13. Evaluate the Sites You’ve Found<br />13<br />
  14. Bucket Your Links<br />14<br /><ul><li> Sites that currently link to you
  15. Sites in your existing network
  16. Sites in your company’s existing network
  17. Blogs
  18. Sites with High PageRank
  19. Sites by Topic</li></li></ul><li>Prioritize the Buckets<br />15<br />
  20. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  21. Define the Campaign for Each Bucket<br />What is the call to action?<br />What value proposition are you targeting?<br />What offers are you going to offer?<br />What do you want them to do?<br />What’s your angle? <br />What tone do you want to convey<br />What’s the best way to them?<br />17<br />
  22. Avoid a “Cookie Cutter” Approach<br />18<br />
  23. Tailor the Campaign Around What You Are Asking For<br />What You Want Them To Do Examples:<br />What They Want Out of It Examples:<br />19<br />Listing<br />Tweet<br />Co-Sponsoring<br />Lead Sharing<br />Blog post about you<br />Free Content<br />Free Product<br />Product Review<br />
  24. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  25. 75% of SEO = Off Page<br /><ul><li>Recommendations from friends</li></ul>“I know Mike Volpe”<br /> “Mike Volpe is a marketing expert”<br /> You trust the person saying this<br /><ul><li>Links are online recommendations</li></ul>A link: www.HubSpot.com<br />Anchor text: Internet Marketing<br />Link is from a trusted website<br />
  26. Optimize Your Current Links: Anchor Text<br />22<br />
  27. Source: Existing Successful Links<br />23<br />
  28. Evaluate How Your Links Are Doing<br />24<br />
  29. Find the Best Contacts <br />25<br />
  30. See If You Have Connections to the Target<br />26<br />
  31. Execute and GO!<br />27<br />
  32. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  33. Badge Strategy: Awards<br />29<br />
  34. Badge Strategy: Achievements <br />30<br />
  35. Create a Contest<br />31<br />
  36. Write Guest Posts<br />32<br />http://buildasalesmachine.com/2008/09/how-to-generate-a-steady-flow-of-inbound-sales-leads<br />
  37. Create a Widget<br />33<br />
  38. Agenda<br />Creating Content<br />Develop a List of Targets<br />Filter and Bucket the List<br />Defining the Campaign<br />Executing the Campaign<br />Advanced Link Building Tips & Tricks<br />Getting Help<br />
  39. How to Get Help… <br />
  40. Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller <br />Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS<br />Gives you access to http://success.hubspot.com<br />
  41. What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 3 years<br />170+ employees<br />Still growing! <br />
  42. Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. <br />Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. <br />Margin share of 20% on all deals for the life of the customer<br />Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. <br />38<br />A Group that Wants to Change How the World Does Marketing!<br />
  43. Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request<br />Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/<br />
  44. List of Upcoming Classes/Link to Recordings<br />40<br />http://www.hubspot.com/partners/training-program/classes<br />
  45. Weekly Email about Upcoming Classes - Thursday<br />41<br />
  46. Live Webinar: Every Tuesday @ 1PM EST<br />42<br />Additional Webinars SOMETIMES on Thursday at 2PM EST<br />
  47. Register for Weekly Class(es) to Get Login<br />43<br />
  48. Some Homework & Recorded Stuff Too…<br />44<br />Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator<br />
  49. Thank You for Your Interest & Participation!<br />Contact Information: <br />Peter Caputa IV<br />Partner Program Manager<br />www..com/pc4media<br />[email protected]<br />
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