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Launch Recap
#NewHubSpot
What does inbound mean?
INTERRUPTIVE
IMPERSONAL
INSENSITIVE
Valuable
Respectful
Lovable
INBOUND
direct mail junk mailvs.
THE NOT-SO-GOOD NEWS
We expected them all to
use the product in English.
The HubSpot Platform now
supports five new languages.
Japanese, French, German,
Portuguese and Spanish.
I’ve picked SIX new
things to share with you.
6!
The problem with most
content management
systems:
too much focus on
MANAGEMENT
not enough on
MARKETING
Optimize Your Content
For Search & Conversions.
The Problem With Most Content Editors:
WYSIWYG

(What You See Is
What You Get)
:-)
WYSISWYG

(What You See Is Sometimes
What You Get)
:-(
The Problem With Most Content Editors:
What You See!
Is What It Is
What You See!
Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)
$
We want to make the Internet safer so
we’re calling for “HTTPS Everywhere.”


(Oh, and we’re starting to use SSL as a rank...
How to enable
SSL support in the
HubSpot Website
Platform
HubSpot Website
$100/month or $300/month add-on!
Not just content management,
content marketing.
5!
Too many ads are
irritating and inane.
Is there such a thing as
inbound-y ads?
Two Types Of Inbound-y Ads
Satisfy
expressed
need
Amplify
engaging
content
Two Types Of Inbound-y Ads
Satisfy
expressed
need
(Content Marketing Institute)
80% of B2B marketers
use at least one paid
channel.
(A stat we made up but feel pretty good about)
Of them are not confident
about the ROI.99%
Managing paid
channels can be
complicated.
The HubSpot Ads Add-On
Create ads.
Calculate returns.
Creating an Ad
Source: Content Marketing Institute
Measuring ROI
HubSpot Ads
$100/month add-on!
Put your money
where your metrics are.
4!
How do you separate a good lead from a bad lead?
Humans are really good at seeing patterns.
Humans are really good at seeing patterns.
Especially ones that don’t exist.
Why not leave the
hard-core computing
to the computers?
Predictive Lead Scoring
Automagically create
a custom lead scoring
formula based on data.
(it’s science!)
A Transparent Formula
Predictive Lead Scoring
Included in HubSpot Enterprise!
Stop Guessing. Start Knowing.
3!
Step 1: Log into marketing tools. Step 2: Log into CRM.
Step 3: Open many tabs. Step 4: Curse. Step 5: Export
and import s...
Marketers should spend less time
reporting the numbers
and more time
making the numbers.
The HubSpot Reporting Add-On
Choose from 20+
commonly used
reports
Fine.
But what if I want to make
my own custom report?
You can easily build a
report from scratch.
Then add visualization.
Drag & drop
reports to build a
custom dashboard
Reporting Add-On
$200/month!
Spend Less Time Reporting.
More Time Growing.
Not just content
management,
content
marketing.
Put your
money where
your metrics
are.
Stop guessing,

start knowing
Spend...
2!
SALES.
TODAY’S SELLING is about a partnership,
not a power struggle.
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
The Problem with Prospecting…
PROSPECTS
19 MILLION+
COMPANIES
PROSPECTS
PROSPECTS
619
TARGETED
PROSPECTS
PROSPECTS
PROSPECTS
PROSPECTS
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
The Problem with Research…
Photo: Wikipedia
INSIGHTS
INSIGHTS
INSIGHTS
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
The Problem with Connecting…
Photo: Seattle Municipal Archives on Flickr
CONNECTIONS
CONNECTIONS
CONNECTIONS
CONNECTIONS
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
The Problem with
Following Up…
SEQUENCES
SEQUENCES
SEQUENCES
SEQUENCES
Kristen Wyatt
Opened Your Email

“Saw This, Thought of quantify.ly”
Kristen Wyatt
Is viewing “Pricing Page”
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
The Problem with Meetings…
MEETINGS
MEETINGS
PROSPECT RESEARCH
FOLLOW
UP
MEETCONNECT
+
Ads Blogging Website Pages Social SEO
Calls-to-action Landing Pages Email 2.0 Scoring
Sidekick Analytics CRM
REPORTING
1!
CONNECT
Gives your company a unified
view of the customer.
Included in both our
marketing and sales
products.
CONNECT
hubspot.com/new
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
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2015 HubSpot Keynote Address Recap

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2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.

Published in: Marketing

2015 HubSpot Keynote Address Recap

  1. 1. Launch Recap #NewHubSpot
  2. What does inbound mean?
  3. INTERRUPTIVE IMPERSONAL INSENSITIVE Valuable Respectful Lovable INBOUND
  4. direct mail junk mailvs.
  5. THE NOT-SO-GOOD NEWS We expected them all to use the product in English.
  6. The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.
  7. I’ve picked SIX new things to share with you.
  8. 6!
  9. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING
  10. Optimize Your Content For Search & Conversions.
  11. The Problem With Most Content Editors: WYSIWYG
 (What You See Is What You Get) :-)
  12. WYSISWYG
 (What You See Is Sometimes What You Get) :-( The Problem With Most Content Editors:
  13. What You See! Is What It Is
  14. What You See! Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)
  15. $
  16. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” 
 (Oh, and we’re starting to use SSL as a ranking signal)
  17. How to enable SSL support in the HubSpot Website Platform
  18. HubSpot Website $100/month or $300/month add-on! Not just content management, content marketing.
  19. 5!
  20. Too many ads are irritating and inane.
  21. Is there such a thing as inbound-y ads?
  22. Two Types Of Inbound-y Ads Satisfy expressed need
  23. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need
  24. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.
  25. (A stat we made up but feel pretty good about) Of them are not confident about the ROI.99%
  26. Managing paid channels can be complicated.
  27. The HubSpot Ads Add-On
  28. Create ads. Calculate returns.
  29. Creating an Ad
  30. Source: Content Marketing Institute Measuring ROI
  31. HubSpot Ads $100/month add-on! Put your money where your metrics are.
  32. 4!
  33. How do you separate a good lead from a bad lead?
  34. Humans are really good at seeing patterns.
  35. Humans are really good at seeing patterns. Especially ones that don’t exist.
  36. Why not leave the hard-core computing to the computers?
  37. Predictive Lead Scoring
  38. Automagically create a custom lead scoring formula based on data. (it’s science!)
  39. A Transparent Formula
  40. Predictive Lead Scoring Included in HubSpot Enterprise! Stop Guessing. Start Knowing.
  41. 3!
  42. Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.
  43. Marketers should spend less time reporting the numbers and more time making the numbers.
  44. The HubSpot Reporting Add-On
  45. Choose from 20+ commonly used reports
  46. Fine. But what if I want to make my own custom report?
  47. You can easily build a report from scratch.
  48. Then add visualization.
  49. Drag & drop reports to build a custom dashboard
  50. Reporting Add-On $200/month! Spend Less Time Reporting. More Time Growing.
  51. Not just content management, content marketing. Put your money where your metrics are. Stop guessing,
 start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead
 Scoring HubSpot
 Reporting
  52. 2!
  53. SALES.
  54. TODAY’S SELLING is about a partnership, not a power struggle.
  55. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  56. The Problem with Prospecting…
  57. PROSPECTS
  58. 19 MILLION+ COMPANIES PROSPECTS
  59. PROSPECTS
  60. 619 TARGETED PROSPECTS PROSPECTS
  61. PROSPECTS
  62. PROSPECTS
  63. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  64. The Problem with Research… Photo: Wikipedia
  65. INSIGHTS
  66. INSIGHTS
  67. INSIGHTS
  68. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  69. The Problem with Connecting… Photo: Seattle Municipal Archives on Flickr
  70. CONNECTIONS
  71. CONNECTIONS
  72. CONNECTIONS
  73. CONNECTIONS
  74. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  75. The Problem with Following Up…
  76. SEQUENCES
  77. SEQUENCES
  78. SEQUENCES
  79. SEQUENCES
  80. Kristen Wyatt Opened Your Email
 “Saw This, Thought of quantify.ly”
  81. Kristen Wyatt Is viewing “Pricing Page”
  82. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  83. The Problem with Meetings…
  84. MEETINGS
  85. MEETINGS
  86. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  87. +
  88. Ads Blogging Website Pages Social SEO Calls-to-action Landing Pages Email 2.0 Scoring Sidekick Analytics CRM REPORTING
  89. 1!
  90. CONNECT Gives your company a unified view of the customer.
  91. Included in both our marketing and sales products. CONNECT
  92. hubspot.com/new
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