Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.
2017 holiday survey
Retail in transition
Economic outlook
& holiday spending
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 3
Holiday shopping season accounts for more than on...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 4
82%
66%
64%
67%
71%
68%
71%
59%
41%
51%
62%
59%
6...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 5
Current Household Financial Situation
15%
24%
21%...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 6
Gifts only represent one third of average holiday...
Holiday shopping:
What, where and when?
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 8
22.0
23.1
21.5
18.2
16.8
14.7
12.8 12.9 13.4 13.7...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 9
27% I prefer to buy gifts that are an experience ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 10
51%
49%
47% 49%
35%
40%
29%
39%
27%
33%34%
36%
2...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 11
Percent of average anticipated gift spend
Source...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 12
Give indulgent
gifts 53%
Prefer to buy gifts tha...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 13
51%
44%
27% 28%
45%
55%
24%
21%
20%
20%
15%
19%
...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 14
Early
Before October/ October/
November, before
...
Shopping by age,
income & education
level
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 16
Higher income shopper segments ($100K+) are expe...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 17
Spending also varies with age, rising through th...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 18
GenXers and higher income households (>$100K) pl...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 19
61%
58%
52%
48%
33%35%
38%
43% 46% 46%
4% 4% 5% ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 20
Internet leads among all income levels and age g...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 21
Ability to interact with product, avoid shipping...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 22
69%
63% 65%
74% 71% 71%
78% 80%
70%
Convenience ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 23
54%
39%
55%
64%
Overall High school or
less
Four...
Digital influence:
Use of online and mixed channels
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 25
Online pulls ahead as the destination for spend ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 26
Key store attributes driving retail format prefe...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 27
50%
36% I prefer shopping in the physical store ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 28
75%
75%
68%
62%
61%
59%
52%
48%
40%
32%
20%
19%
...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 29
67%
65%
63%
60%
59%
57%
56%
54%
48%
36%
35%
30%
...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 30
64%
67%
68%
67%
67%
69%
60%
61%
67%
Browse onlin...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 31
Smartphone shoppers most often turn to dedicated...
Retailer policies:
Shipping & returns
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 33
72%
44%
42%
31%
30%
13%
Free shipping
Easy retur...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 34
More Important…
Fast
Shipping
12%
Free
Shipping
...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 35
$5.6
$3.8
$1.6
$0.6
On average, would pay an ext...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 36
43%
Likely to do store pick-up for
certain items...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 37
Home appliances, electronics and clothing top th...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 38
67%
63%
51%
41%
32%
22%
7%
Can return item to an...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 39
42% I know things will eventually go on sale so ...
2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 40
About the survey
This survey was developed by De...
Upcoming SlideShare
Loading in …5
×
1,038,921 views

Published on

Digital influence:
Use of online and mixed channels

Published in: Business, Marketing
  • my friend's sister is dropping 12 kilos each 3 weeks. She has been over weight however final month she commenced out to take those new nutritional nutritional dietary supplements and she has out of place 40 pounds so far. check the internet website on-line proper right here.......... HERE☛www.topcash28.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • MY HUSBAND IS BACK WITH THE GREAT HELP OF DR SAM LOVE SPELL I'm so excited my broken Marriage has been restored my ex husband is back after he left me and our 2kids for another woman. i was so happy to met Dr. Sam Blogs https://supremespellcast.blogspot.com how he help many people to bring there Lover back so i him to help me too. that was how Dr. Sam help me to bring my husband back.. A big thank to you Dr. Sam because I never thought my ex Husband will be back to me so quickly with your spell. You are the best and world greatest. if you are here and you need your Ex Lover back or your husband moved to another woman, do not cry anymore, this powerful spell caster now. Here’s his : Email him at: [email protected] Or [email protected] You can also Call/WhatsApp:+2347087462033
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ♣♣ 10 Easy Ways to Improve Your Performance in Bed... ◆◆◆ https://tinyurl.com/rockhardxxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ➤➤ 3 Reasons Why You Shouldn't take Pills for ED (important) ▲▲▲ http://ishbv.com/rockhardx/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ➤➤ 3 Reasons Why You Shouldn't take Pills for ED (important) ▲▲▲ http://ishbv.com/rockhardx/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
babyforyou.org

http://www.velotime.com.ua/

https://vorteleather.com.ua

×